张忠
联系方式：zjzhang@saif.sjtu.edu.cn
秘书：孙思
邮箱：ssun@saif.sjtu.edu.cn


教授简介
研究领域
学术成果
SAIF所授课程



教育背景：硕士学位：宾夕法尼亚大学荣誉硕士，2003
硕士学位：密歇根大学经济学，1994
博士学位：密歇根大学经济学，1994
博士学位：宾夕法尼亚大学科技史与科技社会学，1989
硕士学位：宾夕法尼亚大学科技史与科技社会学，1989
学士学位：华中科技大学工程自动化及科学，1982
教授介绍：张忠教授现任上海交通大学上海高级金融学院****，宾夕法尼亚大学沃顿商学院市场营销学教授。
张忠教授的研究聚焦于目标定价和其他定价策略，竞争策略，市场准入，以及渠道和零售管理。在张忠教授最近的研究中，他探讨了在快速发展的互联网时代，目标定价复杂的、意外的陷阱——以较低的价格瞄准竞争对手客户的过程。他的研究表明，虽然这种方法并不适用于所有企业，但在适当的情况下，它可以成为一种有效的工具。张忠教授还提供了一些指导原则，以帮助企业了解目标定价在其营销策略中，何时可能发挥有效作用。
张忠教授的研究成果已发布在Marketing Science, Management Science 及 the Journal of Marketing Research等顶级学术期刊中。他还担任Marketing Science, Management Science 及Quantitative Marketing and Economics的领域编辑（Area Editor）。张忠教授已获得众多学术及教学奖励。
张忠教授在密歇根大学获得了经济学博士及硕士学位，在宾夕法尼亚大学获得了科学技术史与社会学博士及硕士学位，于华中科技大学获得工程自动化学士学位。

渠道和零售管理、竞争策略、市场准入、目标定价及其他定价策略
1. Hofstetter, Reto, Z. John Zhang, and Andreas Herrmann, 2018, Successive Open Innovation Contests and Incentives: Winner‐Take‐All or Multiple Prizes?, Journal of Product Innovation Management.
2. Chen, Yuxin, Oded Koenigsberg, and Z. John Zhang, 2017, Pay-as-You-Wish Pricing, Marketing Science.
3. Jerath, Kinshuk, S. Sajeesh, and Z. JohnZhang, 2016, A Model of Unorganized and Organized Retailing in Emerging Economies, Marketing Science.
4. Joshi, Yogesh V., David J. Reibstein, Z. John Zhang, 2016, Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation, Marketing Science.
5. Abhishek, Vibhanshu, Kinshuk Jerath, Z. John Zhang, 2016, Agency Selling or Reselling? Channel Structures in Electronic Retailing, Management Science.
6. Neslin, Scott A., Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, and Peter C. Verhoef, and Z. John Zhang, 2014, The Interrelationships Between Brand and Channel Choice, Marketing Letters.
7. Eliashberg, Jehoshua, Sam K. Hui, and Z. John Zhang, 2014, Assessing Box Office Performance Using Movie Scripts: A Kernel-based Approach, Ieee Transactions on Knowledge and Data Engineering.
8. Subramanian, Upender, Jagmohan S. Raju, and Z. John Zhang, 2014, The Strategic Value of High-Cost Customers, Management Science.
9. Subramanian, Upender, Jagmohan S. Raju, and Z. John Zhang, 2013, Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis, Marketing Science.
10. Reto Hofstetter Klaus M. Miller Harley Krohmer Z. John Zhang, 2013, How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?, Journal of Product Innovation Management.
11. Miller Klaus M., Reto Hofstetter, Harley Krohmer, and Z. John Zhang, 2012, Measuring Consumers Willingness to Pay: Which Method Fits Best?, GfK Marketing Intelligence Review.
12. Li, Xinxin, Lorin M. Hitt, and Z. John Zhang, 2011, Product Reviews and Competition in Markets for Repeat Purchase Products, Journal of Management Information Systems.
13. Miller, Klaus M., Reto Hofstetter, Harley Krohmer, and Z. John Zhang, 2011, How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research.
14. Jing, Bing, and Z. John Zhang, 2011, Product Line Competition and Price Promotions, Quantitative Marketing and Economics.
15. Jerath, Kinshuk, and Z. John Zhang, 2010, Store within a store, Journal of Marketing Research.
16. Zhang, Z. John, and Dongsheng Zhou, 2010, The Art of Price War: A Perspective From China, International Journal of China Marketing.
17. Coughlan, Anne T., S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, and Z. John Zhang, 2010, Marketing Modeling Reality, and The Realities of Marketing Modeling, Marketing Letters.
18. Joshi, Yogesh V., David J. Reibstein, and Z. John Zhang, 2009, Optimal Entry Timing in Markets with Social Influence, Management Science.
19. Chen, Yuxin, and Z. John Zhang, 2009, Dynamic Targeted Pricing with Strategic Consumers, International Journal of Industrial Organization.
20. Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang, 2009, A Theory of Combative Advertising, Marketing Science.
21. Arora, Neeraj, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, and Z. John Zhang, 2008, Putting One-to-One Marketing toWork: Personalization, Customization, and Choice, Marketing Letters.
22. Cui, Tony Haitao, Jagmohan S. Raju, and Z. John Zhang, 2008, A Price Discrimination Theory of Trade Promotions, Marketing Science.
23. Tony Haitao, Cui, Jagmohan S. Raju, and Z. John Zhang, 2007, Fairness and Channel Coordination, Management Science.
24. Eliashberg, Jehoshua, Sam K. Hui, and Z. John Zhang, 2007, From Storyline to Box Office: A New Approach for Green-Lighting Movie Scripts, Management Science.
25. Feinberg, Fred, Aradhna Krishna, and Z. John Zhang, 2007, Should Price Increases be Targeted?–Pricing Power and Selective versus Across-theboard Price Increases, Management Science.
26. Liu, Yunchuan, Sunil Gupta, and Z. John Zhang, 2006, Note on Self-Restraint as an Online Entry-Deterrence Strategy, Management Science.
27. Liu, Yunchuan, and Z. John Zhang, 2006, Research Note: The Benefits of Personalized Pricing in a Channel, Marketing Science.
28. Narasimhan, Chakravarthi, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Rick Staelin, George Wu, and Z. John Zhang, 2005, Incorporating Behavioral Anomalies in Strategic Models, Marketing Letters.
29. Chen, Yuxin, Sridhar Moorthy and Z. John Zhang, 2005, Price Discrimination After the Purchase: A Note on Rebates As State-Dependent Discounts, Management Science.
30. Raju, Jagmohan, and Z. John Zhang, 2005, Channel Coordination in the Presence of a Dominant Retailer, Marketing Science.
31. Fruchter, Gila E., and Z. John Zhang, 2004, Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective, Journal of Service Research.
32. Jedidi, Kamel, and Z. John Zhang, 2002, Augmenting Conjoint Analysis to Estimate Consumer Reservation Price, Management Science.
33. Shaffer, Greg, and Z. John Zhang, 2002, Competitive One-to-One Promotions, Management Science.
34. Essegaier, Skander, Sunil Gupta, and Z. John Zhang, 2002, Pricing Access Services, Marketing Science.
35. Feinberg, Fred, Aradhna Krishna and Z. John Zhang, 2002, Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions, Journal of Marketing Research.
36. Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang, 2001, Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees, Marketing Science.
37. Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang, 2001, Individual Marketing with Imperfect Targetability, Marketing Science.
38. Narasimhan, Chakravarthi, and Z. John Zhang, 2000, Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs, Marketing Science.
39. Shaffer, Greg, and Z. John Zhang, 2000, Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs, Journal of Economics & Management Strategy.
40. Zhang, Z. John, Aradhna Krishna, and Sanjay K. Dhar, 2000, The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?, Management Science.
41. Krishna, Aradhna, and Z. John Zhang, 1999, Short or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions, Management Science.
42. Chen, Yuxin, James D. Hess, Ronald T. Wilcox, and Z. John Zhang, 1999, Accounting Profits versusMarketing Profits: A RelevantMetric for Category Management, Marketing Science.
43. Shaffer, Greg, and Z. John Zhang, 1995, Competitive Coupon Targeting, Marketing Science.
44. Zhang, Z. John, 1995, Price-Matching Policy and the Principle of Minimum Differentiation, Journal of Industrial Economics.

市场营销管理、定价策略、市场营销中的数学模型

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