职务职称：讲师

教育背景

2017 香港大学 博士
2013 北京大学硕士
2011 北京大学 学士

学术经历

2017---至今 上海大学悉尼工商学院工商管理系

研究方向

消费者推断、信念与决策

主讲课程

市场营销，消费者行为

科研成果

Sara Kim, Ke Zhang, and Daeun Park, "Don’t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help-Seeking," forthcoming at Psychological Science. (录用待发, impact factor = 4.94)

Sara Kim, Rocky Peng Chen, Ke Zhang (2016), "Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games," Journal of Consumer Research, 43 (2), 282-302 (equal second author, UTD 24 top business journals).

Ke Zhang, Sara Kim, and Echo Wen Wan (2016) ,"Warmer But Less Competent: When Co-Branding Helps Or Hurts Less-Known Brands", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 768-768.

Ke Zhang, Echo Wen Wan, and Sara Kim (2016) ,"From Perceived Conceptual Importance to Physical Weight Judgment: a Theme-Fit Analysis", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 767-767.

Echo Wen Wan, Ke Zhang, and Sara Kim (2014) ,"Becoming More Sensitive to the Source of Social Exclusion: When Self-Affirmation and Type of Social Exclusion Influences Excluded Consumers’ Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 91-95.

各类奖项

The ACR 2016 Best Working Paper Award, Association for Consumer Research, 2016
51st AMA-Sheth Foundation Doctoral Consortium Fellow, The University of Notre Dame, 2016
University Postgraduate Fellowship, The University of Hong Kong, 2013
Outstanding Graduate Student Award in Beijing, Beijing Municipal Commission of Education, 2013
Outstanding Graduate Student Award at Peking University, Peking University, 2013
Mitsubishi UFJ Scholarship, Peking University, 2012

联系方式


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