职务职称：讲师

教育背景

2011.10 – 2016.09 市场营销博士,西澳大利亚大学
2006.09 – 2010.07 经济学学士, 上海大学

学术经历

2014.01 – 2016.03 课程负责人, 西澳大利亚大学
2012.02 – 2017.03 助教, 西澳大利亚大学


研究方向


品牌管理、消费者行为、跨文化研究、负面信息


主讲课程


Advertising and Promotion；Advertising and Promotion; Marketing Management； Consumer Behaviour; Consumers Around the World


科研成果

学术论文
1. Liu, F., Yu, M. & Lee, J. 2020, ‘Examining the effectiveness of sex appeal in luxury brand advertising: A luxury value perspective’, Journal of Business Research, under review


2. Liu, F., Yu, M., Li, T. & Soutar, G. 2020, ‘On-site experience, destination image and revisit intentions: A Study on Chinese Tourists’ Ecotourism Experience in Australia’, Journal of Travel and Tourism Marketing, under review.


3. Yu, M., Liu, F. & Lee, J. 2019, ‘The Influence of Culture on Consumers’ Responses to Negative Publicity”, Journal of Brand Management, vol. 26, no. 2, pp. 141-156 .


4. Yu, M., Liu, F., Lee, J. & Soutar, G. 2018, ‘The Influence of Negative Publicity on Brand Equity:


5. Attribution, Image, Attitude and Purchase Intention’, Journal of Product & Brand Management, vol. 27, no. 4, pp. 440-451.
6. Liu, F., Yu, M. & Lee, J. 2017, ‘A Cross-cultural Study on Processing of Negative Information’, 2017 International Academy for Intercultural Research, New York, USA.


7. Yu, M., Liu, F. 2016, ‘Exploring the influences of cultural dimensions in the context of negative brand information’, 2016 Global Marketing Conference at Hong Kong.Hong Kong, China


8. Yu, M., Liu, F & Lee, J. 2015, ‘Culture, Negative Brand Information and Consumers’ Intention to Search’,2015 ANZMAC Annual Conference 2015 Proceedings: Sydney, Australia (UNSW), vol. N/A, ANZMAC, pp. 1-8


9. Yu, M., Liu, F., Lee, J. & Albatati, B. K. A. 2014, ‘Information Search among Chinese Consumers: Does Cultural Orientation Matter?’,2014 ANZMAC Annual Conference 2014 Proceedings: Agents of Change. Brisbane, Australia: Griffith University, Vol. N/A, p. 888-894


10. Liu, F. &Yu, M. 2013, ‘Subject, Information, Product Category, and Media Relevance: Chinese Consumers’ Motivation in Processing Negative Information’, 2013 ANZMAC Annual Conference 2013 Proceedings: Auckland, New Zealand, Vol. N/A, p. 1-8


11. Liu, F. &Yu, M. 2013, ‘Country Image and Culture: A Study on Consumer Responses to Negative Information’,2013 Biennial Conference of the International Academy for Intercultural Research,Reno, USA


12. Wang, S., Liu, F., Yu, M. 2012, ‘Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising’,2012 ANZMAC Annual Conference 2012 Proceedings: Sharing the Cup of Knowledge, Perth, Australia, http://anzmac.org/conference/2012/, NA, pp. 1-7.

组织会员
美国市场营销协会
中国市场营销协会
澳大利亚华人科学家协会
西澳大利亚华人科学家协会

各类奖项

2019 Emerald 期刊最佳文献--Journal of Brand &Product Management
国际研究生奖学金,西澳大利亚大学
最佳学术演讲, 2017中澳科技、经济和创新大会
西澳大利亚华人科学家协会杰出年轻会员

联系方式

办公室：文商楼 309
联系电话：**#53091
电子邮箱：yumingzhou@shu.edu.cn