李　靖

联系电话： 通讯地址： 2103
电子邮件 ：jingli@nju.edu.cn 系所 ：营销与电子商务系


个人简介
研究方向
教学方向
教学奖励
科研奖励
科研项目
出版专著
出版教材
发表论文
会议与工作论文
个人简介

研究方向

教学方向

教学奖励

科研奖励

科研项目

出版专著

出版教材

发表论文
1.Li J., LuoX., Lu X., Moriguchi T. (2020). The Double-Edged Effects of E-Commerce CartRetargeting: Does Retargeting Too Early Backfire?Journal of Marketing(UTD-24).doi:10.1177/9043
2.Zeng, F., Ye, Q., Yang, Z., Li, J.*, & Song, Y. A. (2020).Which Privacy Policy Works, Privacy Assurance or Personalization Declaration?An Investigation of Privacy Policies and Privacy Concerns.
Journal of Business Ethics(FT-50), 1-18.
3.Zeng, F., Ye, Q., Li, J.*, & Yang, Z. (2020). Does self-disclosure matter? Adynamic two-stage perspective for the personalization-privacy paradox.Journal of Business Research. 24, 667-675.
4.Luo,X., Lu, X.*, & Li, J.* (2019).When and How to Leverage E-commerce Cart Targeting: The Relative and ModeratedEffects of Scarcity and Price Incentives with a Two-Stage Field Experiment andCausal Forest Optimization. Information Systems Research(UTD-24), 30(4), 1203-1227.


会议与工作论文