Prof. Dongwon LEE
Assistant Professor, Information Systems, Lee Heng Fellow dongwon@ust.hk




Academic qualification
PhD 2017 University of Maryland, Information Systems
M.Sc. 2008 Korea Advanced Institute of Science and Technology (KAIST), IT Business
B.Sc. 2006 Korea Advanced Institute of Science and Technology (KAIST), Computer Science Engineering

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ACADEMIC AND PROFESSIONAL EXPERIENCEAssistant Professor, ISOM, HKUST, 2017-present
Lecturer and Graduate Assistant, Robert H. Smith School of Business, University of Maryland, 2012-2017
Researcher, Korea Advanced Institute of Science and Technology (KAIST), 2008-2012
Researcher, Electronics and Telecommunications Research Institute (ETRI), 2006

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SELECTED PUBLICATIONS JournalsJung, J., Lim, H., Lee, D., and Kim, C., "The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform,” Information Systems Research, Forthcoming
Ng, K.C., Tang, J., and Lee, D., “The Effect of Platform Intervention Policies on Dissemination and Survival of Fake News: An Empirical Examination,” Journal of Management Information Systems, 38, 4, 2021, 898-930
Saldanha, T.,Lee, D., and Mithas, S., “Aligning Information Technology and Business: The Differential Effects of Alignment During Investment Planning, Delivery, and Change, and IT Change,”Information Systems Research, 31, 4, 2020, 1260-1281
Lee, D., Gopal, A., and Park, S.H., “Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and PC Channels in Retail,” Information Systems Research, 31, 3, 2020, 892-912
Lee, D., Moon, J., Kim, Y., and Yi, M.Y., “Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty,”Information & Management, 52, 3, 2015, 295-304
Lee, J.,Lee, D., Moon, J., & Park, M.C., “Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency,”Information Technology & Management, 14, 1, 2013, 43-57
Lee, D., Park, Y., Kim, J., Kim, J., and Moon, J., “Understanding Music Sharing Behavior on Social Network Service,”Online Information Review, 35, 5, 2011, 716-733
Conference Proceedings and PresentationsRoh, E., Lee, D., Baek, J., and Hui, K.L., "Effects of Mobile App Unbundling on New App Adoption and User Engagements," Workshop on Information Systems and Economics (WISE) 2021, Austin, TX, USA, Dec 16-17, 2021
Kwon, S., Park, S.H., Lee, G.M., and Lee, D., “Learning Faces to Predict Matching Probability in an Online Dating Market,” Workshop on Information Technology and Systems (WITS) 2021, Austin, TX, USA, Dec 16-17, 2021
Jeong, J., Lee, D., and Gopal, A., “Hate Pollution but Love to Shop? On the Effects of Air Pollution and Promotions on Online and Offline Retail Sales,” Post-ICIS KrAIS Research Workshop 2021, Austin, TX, USA, Dec 15, 2021. Best Paper Award
Kwon, S., Park, S.H., Lee, G.M., and Lee, D., “Learning Faces to Predict Matching Probability in an Online Dating Market,” Post-ICIS KrAIS Research Workshop 2021, Austin, TX, USA, Dec 15, 2021
Roh, E., Lee, D., Baek, J., and Hui, K.L., “Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement Volume,” the International Conference on Information Systems (ICIS) 2021, Austin, TX, USA, Dec 12-15, 2021
Zhao, Y., Lee, D., and Mithas, S., “Women Gendered Experience in Indian IT and BPO Industry: How Does Perceived Gender Inequality Affect Job Performances?,” the 20th Workshop on e-Business (WeB 2021), Online, Dec 11, 2021. Best Paper Award Nominee
Kwon, S., Park, S.H., Lee, G.M., and Lee, D., “Learning Faces to Predict Matching Probability in an Online Dating Market,” 2021 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Online, Dec 2-3, 2021
Kwon, S., Park, S.H., Lee, G.M., and Lee, D., “Learning Faces to Predict Matching Probability in an Online Dating Market,” 2021 INFORMS Workshop on Data Science, Online, Nov 13, 2021
Hwang, Y., Kyung, N.,Lee, D., Jung, J., and Park, S.H., “The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity,” the 54th Hawaii International Conference on System Science (HICSS 2021), Online, Jan 5-8, 2021, pp.1949-1954
Roh, E.,Lee, D., and Baek, J., “Unbundling Mobile Application: Path Dependency, Bias, and Regular Use,”Post-ICIS KrAIS Research Workshop 2020, Online, Dec 17, 2020. Best Student Paper Award
Jung, J., Lim, H.,Lee, D., and Kim, C.,, “Offering More Choice?: A Field Experiment of Choice Capacity in Online Dating Platform,”Post-ICIS KrAIS Research Workshop 2020, Online, Dec 17, 2020
Jeong, J.,Lee, D., and Gopal, A., “Do Mobile Nudges Work? Public Transportation Use and the Efficacy of Air Pollution-related Digital Nudging,”Post-ICIS KrAIS Research Workshop 2020, Online, Dec 17, 2020
Jeong, J.,Lee, D., and Gopal, A., “The Effects of Air Pollution and Sales Promotions on Channel Use across Online and Offline Retail,”the International Conference on Information Systems 2020 (ICIS 2020), Online, Dec 13-16, 2020
Jung, J., Lim, H.,Lee, D., and Kim, C., “Are More Choices Better? Examining the Impact of Choice Structure in Online Dating Platform,” the International Conference on Information Systems 2020 (ICIS 2020), Online, Dec 13-16, 2020 Best Track Paper Award
Roh, E.,Lee, D., and Baek, J., “An Impact of Mobile Application Unbundling on User Engagements,”Conference on Information Systems and Technology 2020 (CIST 2020), Online, Nov 7-8, 2020
Jeong, J., Lee, D., and Gopal, A. “The Effects of Air Pollution on Sales Promotions and Channel Use across Online and Offline Retail,” Academy of Management 2020 Annual Meeting, Online, Aug 7-11, 2020
Park, S.H., Lee, D., and Oh, W., “Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
Ng, K.C., Tang, J., and Lee, D., “Will Fake News Survive Platform Intervention? Examining The Impact of Forwarding Restriction on Fake News Survival,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
Roh, E., Lee, D., and Baek, J., “The Service Must Go On: An Empirical Study on the Effect of Mobile Application Unbundling,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Online, June 18-19, 2020
Roh, E., Lee, D., and Baek, J., “The Service Must Go On: A Natural Experiment on the Mobile Application Spin-Off,” The 11^th Production and Operations Management Society (POMS)-HK Chapter International Conference, Hong Kong, Jan 4-5, 2020
Jung, J., Lim, H., Lee, D., and Kim, C., “The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform,” Workshop on Information Systems and Economics (WISE) 2019, Munich, Germany, Dec 19-20, 2019
Roh, E., Lee, D., and Baek, J., “The Service Must Go On: An Empirical Study on the Effect of Mobile Application Spin-Off,” The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, Dec 14, 2019
Jeong J., Lee, D., and Gopal, A., “The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail,” The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, Dec 14, 2019
Roh, E., Lee, D., and Baek, J., “An Empirical Study on the Effect of Mobile Application Spin-Off,” 2019 Fall Korea Society of Management Information Systems (KMIS) Conference, Seoul, Korea, Nov 2, 2019
Jung, J., Lim, H., Lee, D., and Kim, C., “The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform,” Conference on Digital Experimentation (CODE), Cambridge, MA, USA, Nov 1-2, 2019
Jeong, J., Lee, D., and Gopal A., “The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), Hong Kong, June 10-13, 2019
Lim, H., Lee, D., Jung J., and Kim, C., “Friend or foe: Examining the Network Effects on Online Dating Platform,” Annual Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), Hong Kong, June 10-13, 2019
Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” INFORMS 2018 Annual Meeting, Phoenix, AZ, USA, Nov 4-7, 2018. eBusiness Section Best Paper Award Runners-up
Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Academy of Management 2018 Annual Meeting, Chicago, IL, USA, Aug 10-14, 2018. OCIS Best Student Paper Award
Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” INFORMS Marketing Science Conference, Philadelphia, PA, USA, Jun 16, 2018
Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” the International Conference on Information Systems 2017 (ICIS 2017), Seoul, Korea, Dec 10-13, 2017 Best Conference Paper and Best Track Paper Award
Lee, D., Gopal, A., and Lee, D., “Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Conference on Information Systems and Technology 2017 (CIST 2017), Houston, TX, USA, Oct 22-25, 2017
Lee, D., Gopal, A., Lee, D., and Chung, J., “Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” Workshop on Information Systems and Economics (WISE) 2016, Dublin, Ireland, Dec 14-16, 2016
Lee, D., and Gopal, A., “When Push Comes to Shop: On Identifying the Effects of Push Notifications on Mobile Retail Sales,” the International Conference on Information Systems 2016 (ICIS 2016), Dublin, Ireland, Dec 11-14, 2016
Lee, D., and Gopal, A., “When Push Comes to Shop: Composite Effects of Push Notifications and Recommendation Systems in Mobile Retail,” Post-ICIS LG CNS/KrAIS Research Workshop 2016, Dublin, Ireland, Dec 14, 2016
Lee, D., Gopal, A., Lee. D., and Chung, J., “Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving,” The Conference on Digital Experimentation at MIT 2016 (CODE@MIT 2016), Cambridge, MA, USA, Oct 14-15, 2016
Lee, D., Gopal, A., and Park, S.H., “Mobile & Me: An Experiment of Individual Heterogeneity and Channel Use in Recommendation Systems,” Academy of Management 2016 Annual Meeting, Anaheim, CA, USA, Aug 5-9, 2016
Lee, D., Mithas, S., and Woodall, G., “Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior,” The 25th Annual Frontiers in Service Conference, Bergen, Norway, Jun 23-26, 2016
Lee, D., Gopal, A., and Park, S.H., “Mobile & Me: A Randomized Field Experiment of Customer Heterogeneity and Channel Use in Recommendation Systems,” Workshop on Information Systems and Economics (WISE) 2015, Dallas, TX, USA, Dec 12-13, 2015
Lee, D., and Mithas, S., “IT Investments, Alignment and Firm Performance: Evidence from an Emerging Economy,” Proceedings of the International Conference on Information Systems 2014 (ICIS 2014), Auckland, New Zealand, Dec 14-17, 2014
Kim, J., Seok, Y.T.,Lee, D., and Lee, H., “A Motivational Thermostat Framework for Enhanced E-Learning System,” Proceedings of the 45th Hawaii International Conference on System Science (HICSS 2012), Maui, HI, USA, Jan 4-7, 2012, pp. 3-10
Lee, D., Yi, M.Y., Choi, J., and Lee, H., “Measuring the Mobile User Experience: Conceptualization and Empirical Assessment,” Proceedings of the 10th Annual Pre-ICIS Workshop on HCI Research in MIS (SIGHCI 2011), Shanghai, China, Dec 4, 2011, Paper 3
Lee, D., Kim, J., and Lee, H., “Collective Intelligence based Collaborative Learning Platform,” Proceedings of the IEEE International Conference on ICT Convergence (ICTC 2010), Jeju Island, Korea, Nov 17-19, 2010, pp. 553-554
Kim, J., Ahn, J.,Lee, D., and Jung, B.C., “Ontology based Information Distribution in the Pervasive Display Environment,” Proceedings of the 8th IEEE International Conference on Pervasive Computing and Communications (PerCom 2010), on the International Workshop on Managing Ubiquitous Communications and Services (MUCS), Mannheim, Germany, Mar 29-Apr 2, 2010, pp. 171-175
Lee, D., Moon, J., and Kim, Y., “The Effects of Simplicity and Perceived Control on Perceived Ease of Use,” Proceedings of the 13th Americas Conference on Information Systems (AMCIS 2007), Keystone, CO, USA, Aug 9-12, 2007, Paper 71
Lee, D., “Communicating Emotions by Visualization of Physiological Signals,” Proceedings of the International Symposium on Advanced ICT (AICT 2006), Tokyo, Japan, Aug 8, 2006
A list of Korean journal publications (3), conference proceedings (14), and book chapters (3) is available upon request.

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ACADEMIC SERVICE ACTIVITIESAd Hoc Reviewer
Management Science, Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Production and Operations Management, Information & Management, Information Systems Frontiers, IEEE IT Professional, International Conference on Information Systems (ICIS), Conference of Information Systems and Technology (CIST), Hawaii International Conference on System Sciences (HICSS), Americas Conference on Information Systems (AMCIS)
Conference Committee

Associate Editor, 2021 International Conference on Information Systems (ICIS)
Program Committee, 2021 Korean Association for Information Systems (KrAIS) Research Workshop
Associate Editor, 2020 International Conference on Information Systems (ICIS)
Program Committee, 2020 Korean Association for Information Systems (KrAIS) Research Workshop
Session Chair, 2020 INFORMS Annual Meeting
Associate Editor, 2020 Pacific Asia Conference on Information Systems (PACIS)
Associate Editor, 2019 International Conference on Information Systems (ICIS)
Program Committee, 2019 Korean Association for Information Systems (KrAIS) Research Workshop
Organizing Committee, 2019 Fall Korea Society of Management Information Systems (KMIS) Conference
Associate Editor, 2019 Pacific Asia Conference on Information Systems (PACIS)
Program Committee, 2018 Korean Association for Information Systems (KrAIS) Research Workshop
Program Committee, 2018 Digital Innovations, Transformation and Society Conference (DIGITS)
PROFESSIONAL ASSOCIATION MEMBERSHIPSAssociation for Information Systems (AIS)
Institute for Operations Research and the Management Science (INFORMS)
Academy of Management (AOM)

INDUSTRY CONSULTING AND RESEARCH PARTNERSHIP
Collaborate with or advise many start-up companies in the U.S. and East Asia as well as Fortune 500 companies

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RESEARCH INTERESTS Topic: Customer Analytics, Mobile Commerce, Digital Nudging, Economics of IS, IT Strategy
Methods: Randomized Field Experiment, Online/Lab Experiment, Econometric Analysis, Psychometric Analysis

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HONORS AND AWARDSHKUST-SJTU (Shanghai Jiao Tong University) Joint Research Collaboration Grant (2020-2021), “Promoting Online Prosocial Behavior: Roles of Perspective Taking and Empathic Concern in a Cross-Cultural Setting,” HKD $50,000, Principal Investigator, HKUST
HKUST Post-Doctoral Fellowship (PDF) Matching Fund 2019, HKD $120,000, HKUST
Early Career Research Scheme Research Grant (2018-2020), “Love and Money: An Empirical Investigation of a Two-Sided
Market Strategy in an Online Dating Platform,” HKD $478,505, Principal Investigator, Hong Kong Research Grant Council
HKUST Internal Research Support (2018-2020), “Love and Money: An Empirical Investigation of a Two-Sided Market Strategy in an Online Dating Platform,” HKD $30,000, Principal Investigator, HKUST
UGC Research Grant (2019-2020), “Identifying Two-Sided Market Strategies on Online Dating Market,” HKD $29,249, Principal Investigator, HKUST
eBusiness Section Best Paper Award Runners-up, INFORMS 2018 Annual Meeting, Phoenix, AZ, USA
OCIS Best Student Paper Award, Academy of Management 2018 Annual Meeting, Chicago, IL, USA
UGC Research Grant (2018), “Composite Effects of Push Notifications and Recommendation Systems on Mobile Commerce,” HKD $100,000, Principal Investigator, HKUST
Best Conference Paper Award, International Conference on Information Systems (ICIS) 2017, Seoul, Korea
Best Track Paper Award, International Conference on Information Systems (ICIS) 2017, Seoul, Korea
HKUST Start-up Grant (2017-2023), HKD $130,000, Principal Investigator, HKUST
International Conference Student Support Award, 2016, University of Maryland
AMCIS Doctoral Consortium, Americas Conference on Information Systems (AMCIS) 2016, San Diego, CA, USA
OCIS Doctoral Consortium, Academy of Management 2016 Annual Meeting, Anaheim, CA, USA
The Jacob K. Goldhaber Travel Award, 2016, University of Maryland
Outstanding Graduate Assistant Award, Top 2% of Graduate Assistant, 2016, University of Maryland
International Conference Student Support Award, 2014, University of Maryland
Smith School of Business, Dean's Research Fellowship (2012-2017), University of Maryland
KISDI President Award for Honorable Graduate Student, 2008, KAIST
Academic Excellence Scholarship (M.S.), 2007, KAIST
Brain Korea 21 Student Scholarship, 2006, Ministry of Education & Human Resources, Korea
PATENTSChan Ho Min, Young Hyun Jeon, Jong Hyung Kwun, Hyu Dae Kim, Min Suk Kang, & Dongwon Lee, “Method for changing a preamble in moving network system, and system for same,” US 8750787 B2 (WO 2010074491 A3), June 10, 2014
Young Hyun Jeon, Tak Ki YU, Jong Hyung Kwun, Chan Ho Min, Min Suk Kang, Hyu Dae Kim, Bang Chul Jung, & Dongwon Lee, “Data transfer method, data transmission apparatus, and communication system in multi-hop relay system,” US 8897698 B2 (WO 2010064867 A3), Nov 25, 2014
A list of PCT/Korean registered/filed patents (37) is available upon request.