Christine KIM

PhD in Marketing
INSEAD, 2016

Assistant Professor
Department of Marketing



(852) 2358 7707
christinekim@ust.hk
Room LSK4050
Personal Web

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ORCID
0000-0001-6164-6751

ResearcherID
M-9717-2013

Scopus ID
56671161000




Research Interest Publications Projects Teaching Assignment RPG Supervision Space used




Research Interest

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Time perception
Busyness
Motivation
Impulsivity and self-control



Publications

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All Years 16 2022 0 2021 0 2020 1 2019 6 2018 4 2017 0 2016 5

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2020 1

Expiration Date Perception and Food Disposal Decision
2020 Annual Winter Conference Society for Consumer Psychology, Huntington Beach, California, 5-7 March 2020
Kim, Christine; Huh, Young Eun Conference paper

2019 6

How to Market a Product's Unexpected Benefit
Harvard Business Review, 13 June 2019
Wadhwa, Monica; Chattopadhyay, Amitava; Kim, Jee Hye; Wang, Wenbo Article
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Journal of Consumer Research, v. 46, (2), August 2019, p. 223-245
Wadhwa, Monica; Kim, Jee Hye; Chattopadhyay, Amitava; Wang, Wenbo Article
When Busy Is Less Indulging: Impact of Busy Mindset on Self-control Behaviors
Journal of Consumer Research, v. 45, (5), February 2019, p. 933-952
Kim, Jeehye Christine; Wadhwa, Monica; Chattopadhyay, Amitava Article
Expiration Date Perception and Food Disposal Decision
Association for Consumer Research Annual Conference 2019, Atlanta, GA, USA, 17-20 October 2019
Kim, Christine; Huh, Young Eun Conference paper
How Long Does This Food Last? Effect of Healthiness of Food on Expiration Date Perception
The La Londe Conference: International Research Conference in Marketing, La Londe les Maures, France, 4-7 June 2019
Kim, Christine; Huh, Young Eun Conference paper
My Voice Also Counts: Financial Scarcity Shapes Attitudes Extremity Through a Heightened Need to be Heard
Association for Consumer Research Annual Conference 2019, Atlanta, GA, USA, 17-20 October 2019
Yang, Wooyun; Kim, Christine; Adaval, Rashmi Conference paper

2018 4

Feel Busy All the Time? There's an Upside to That
Harvard Business Review, 6 June 2018
Amitava, Chattopadhyay; Kim, Christine; Wadhwa, Monica Article
How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape their Desire for Luxury Goods
Journal of Marketing, v. 82, (6), November 2018, p. 132-149
Kim, Christine; Park, Brian; Dubois, David Article
The Marketing Message That Works with Republicans but Not Democrats
Harvard Business Review, 9 August 2018
Dubois, David; Kim, Christine; Park, Brian Article
The Interactive Effect of Status Goals and Political Ideology on Consumers' Desire for Luxury Goods
LVMH-SMU Luxury Conference 2018, Singapore, 10-11 May 2018
Kim, Christine; Park, Brian; Dubois, David Conference paper

2016 2

The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward Versus Backward Evaluative Conditioning
Social Psychological and Personality Science, v. 7, (1), January 2016, p. 61-68
Kim, Jee Hye; Sweldens, Steven; Hutter, Mandy Article
Waste Aversion for Virtue versus Vice
NA - Advances in Consumer Research, v. 44, p. 164-168
Kim, Christine Jeehye; Kim, Jongmin Conference paper

2015 1

Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards
Psychological Science, v. 26, (6), June 2015, p. 701-708
Wadhwa, Monica; Kim, Christine Article

2014 1

Stumbled Upon: Impact of Framing As Expected Versus Unexpected on Product Evaluations
NA - Advances in Consumer Research, v. 42, 2014, p. 543-544
Kim, Jee Hye; Wadhwa, Monica; Chattopadhyay, Amitava Conference paper

2013 1

The Nearly Winning Effect
Advances in Consumer Research, . 41, 2013, p. 228-232
Kim, Christine; Wadhwa, Monica Article


Expand All Collapse All


Conference paper 1

Expiration Date Perception and Food Disposal Decision
2020 Annual Winter Conference Society for Consumer Psychology, Huntington Beach, California, 5-7 March 2020
Kim, Christine; Huh, Young Eun


Expand All Collapse All


Article 3

How to Market a Product's Unexpected Benefit
Harvard Business Review, 13 June 2019
Wadhwa, Monica; Chattopadhyay, Amitava; Kim, Jee Hye; Wang, Wenbo
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Journal of Consumer Research, v. 46, (2), August 2019, p. 223-245
Wadhwa, Monica; Kim, Jee Hye; Chattopadhyay, Amitava; Wang, Wenbo
When Busy Is Less Indulging: Impact of Busy Mindset on Self-control Behaviors
Journal of Consumer Research, v. 45, (5), February 2019, p. 933-952
Kim, Jeehye Christine; Wadhwa, Monica; Chattopadhyay, Amitava

Conference paper 3

Expiration Date Perception and Food Disposal Decision
Association for Consumer Research Annual Conference 2019, Atlanta, GA, USA, 17-20 October 2019
Kim, Christine; Huh, Young Eun
How Long Does This Food Last? Effect of Healthiness of Food on Expiration Date Perception
The La Londe Conference: International Research Conference in Marketing, La Londe les Maures, France, 4-7 June 2019
Kim, Christine; Huh, Young Eun
My Voice Also Counts: Financial Scarcity Shapes Attitudes Extremity Through a Heightened Need to be Heard
Association for Consumer Research Annual Conference 2019, Atlanta, GA, USA, 17-20 October 2019
Yang, Wooyun; Kim, Christine; Adaval, Rashmi


Expand All Collapse All


Article 3

Feel Busy All the Time? There's an Upside to That
Harvard Business Review, 6 June 2018
Amitava, Chattopadhyay; Kim, Christine; Wadhwa, Monica
How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape their Desire for Luxury Goods
Journal of Marketing, v. 82, (6), November 2018, p. 132-149
Kim, Christine; Park, Brian; Dubois, David
The Marketing Message That Works with Republicans but Not Democrats
Harvard Business Review, 9 August 2018
Dubois, David; Kim, Christine; Park, Brian

Conference paper 1

The Interactive Effect of Status Goals and Political Ideology on Consumers' Desire for Luxury Goods
LVMH-SMU Luxury Conference 2018, Singapore, 10-11 May 2018
Kim, Christine; Park, Brian; Dubois, David


Expand All Collapse All


Article 1

The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward Versus Backward Evaluative Conditioning
Social Psychological and Personality Science, v. 7, (1), January 2016, p. 61-68
Kim, Jee Hye; Sweldens, Steven; Hutter, Mandy

Conference paper 1

Waste Aversion for Virtue versus Vice
NA - Advances in Consumer Research, v. 44, p. 164-168
Kim, Christine Jeehye; Kim, Jongmin


Expand All Collapse All


Article 1

Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards
Psychological Science, v. 26, (6), June 2015, p. 701-708
Wadhwa, Monica; Kim, Christine


Expand All Collapse All


Conference paper 1

Stumbled Upon: Impact of Framing As Expected Versus Unexpected on Product Evaluations
NA - Advances in Consumer Research, v. 42, 2014, p. 543-544
Kim, Jee Hye; Wadhwa, Monica; Chattopadhyay, Amitava


Expand All Collapse All


Article 1

The Nearly Winning Effect
Advances in Consumer Research, . 41, 2013, p. 228-232
Kim, Christine; Wadhwa, Monica


Expand All Collapse All


2016 2

The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward Versus Backward Evaluative Conditioning
Social Psychological and Personality Science, v. 7, (1), January 2016, p. 61-68
Kim, Jee Hye; Sweldens, Steven; Hutter, Mandy Article
Waste Aversion for Virtue versus Vice
NA - Advances in Consumer Research, v. 44, p. 164-168
Kim, Christine Jeehye; Kim, Jongmin Conference paper

2015 1

Can a Near Win Kindle Motivation? The Impact of Nearly Winning on Motivation for Unrelated Rewards
Psychological Science, v. 26, (6), June 2015, p. 701-708
Wadhwa, Monica; Kim, Christine Article

2014 1

Stumbled Upon: Impact of Framing As Expected Versus Unexpected on Product Evaluations
NA - Advances in Consumer Research, v. 42, 2014, p. 543-544
Kim, Jee Hye; Wadhwa, Monica; Chattopadhyay, Amitava Conference paper

2013 1

The Nearly Winning Effect
Advances in Consumer Research, . 41, 2013, p. 228-232
Kim, Christine; Wadhwa, Monica Article


No Publications


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No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 0 2020-21 Summer 0 2020-21 Spring 1 2020-21 Winter 0 2020-21 Fall 0

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MARK2120 Marketing Management


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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Graduated RPGs

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Doctor of Philosophy YANG, Wooyun (co-supervision)
Marketing( Completed in 2021 )









ProjectsFrom January 2020 to December 2022

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All Projects 1

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No Projects.
When the Busy Prefers Not to Save Time: Effect of Busyness on Preference for Time-Saving Products


當忙碌人偏好不省時間：忙碌對節約時間產品偏好的作用 Leading


RGC - Early Career Scheme


Project Team (HKUST)
KIM Christine (Lead)


2018 - 2021