Dongwon LEE
李東遠
PhD in Information Systems
The University of Maryland, 2017

Assistant Professor
Department of Information Systems, Business Statistics and Operations Management



(852) 2358 7690
dongwon@ust.hk
Room LSK4036
Personal Web

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Google Scholar
zPV8lAMAAAAJ

ORCID
0000-0001-7450-4437

Scopus ID
55698918700




Research Interest Publications Projects Teaching Assignment RPG Supervision Space used




Research Interest

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Customer analytics
Mobile commerce
Digital nudging
Digital transformation
Economics of information systems
Field experiment
IT strategy
Digital economy



Publications

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All Years 39 2022 0 2021 2 2020 11 2019 7 2018 4 2017 0 2016 15

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Expand All Collapse All


2021 2

The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform
Information Systems Research, 27 July 2021
Jung, Jaehwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul Article
The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity
Proceedings of the Annual Hawaii International Conference on System Sciences, v. 2020-January, 2021, p. 1949-1954
Hwang, Yujin; Kyung, Nakyung; Lee, Dongwon; Jung, Jaemin; Park, Sung-hyuk Conference paper

2020 11

Aligning information technology and business: The differential effects of alignment during investment planning, delivery, and change
Information Systems Research, v. 31, (4), December 2020, p. 1260-1281
Saldanha, Terence J. V.; Lee, Dongwon; Mithas, Sunil Article
Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail
Information Systems Research, v. 31, (3), September 2020, p. 892-912
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk Article
An Impact of Mobile Application Unbundling on User Engagements
INFORMS 12th Conference on Information Systems & Technology (CIST 2020), Online, 7-8 November 2020
Roh, Elia; Lee, Dongwon; Baek, Jiye; Hui, Kai Lung Conference paper
Are More Choices Better? Examining the Impact of Choice Structure in Online Dating Platform
International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global, India (Online), 13 - 16 December 2020
Jung, Jaehwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul Conference paper
Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), online, 18-20 June 2020
Park, Sung-Hyuk; Lee, Dongwon; Lee, Dongwon; Oh, Wonseok Conference paper
The Effects of Air Pollution and Sales Promotions on Channel Use across Online and Offline Retail
International Conference on Information Systems, ICIS 2020: Making Digital Inclusive: Blending the Local and the Global, India (Online), 13-16 December 2020
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand Conference paper
The Effects of Air Pollution on Sales Promotions and Channel Use across Online and Offline Retail
Academy of Management Proceedings, v. 2020, (1), August 2020, article number AMBPP.2020.21524abstract
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand Conference paper
The Service Must Go On: A Natural Experiment on the Mobile Application Spin-Off
The 11th Production and Operations Management Society (POMS): HK Chapter International Conference, Hong Kong, 4-5 January 2020
Roh, Elia; Lee, Dongwon; Baek, Jiye Conference paper
The Service Must Go On: An Empirical Study on the Effect of Mobile Application Unbundling
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020),, online, 18-19 June 2020
Rho, Jung Suk; Lee, Dongwon; Baek, Jiye Conference paper
Unbundling Mobile Application: Path Dependency Bias, and Regular Use
Post‐ICIS KrAIS Research Workshop, Virtual, 17 December 2020
Rho, Elia; Lee, Dongwon; Baek, Jiye; Hui, Kai Lung Conference paper
Will Fake News Survive Platform Intervention? Examining The Impact of Forwarding Restriction on Fake News Survival
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Virtual; Madrid, Spain, 18 - 20 June 2020
Ng, Ka Chung; Tang, Jie; Lee, Dongwon Conference paper

2019 7

An Empirical Study on the Effect of Mobile Application Spin-Off
2019 Fall Conference of The Korea Society of Management Information Systems (KMIS), Seoul, Korea, 1-2 November 2019
Roh, Elia; Lee, Dongwon; Baek, Jiye Conference paper
Friend or foe: Examining the Network Effects on Online Dating Platform
15th Symposium on Statistical Challenges in Electronic Commerce Research, SCECR 2019, Hong Kong, 11-12 June 2019
Lim, Hyungsoo; Lee, Dongwon; Jung, JaeHwuen; Kim, Chul Conference paper
The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail
15th Symposium on Statistical Challenges in Electronic Commerce Research, SCECR 2019, Hong Kong, 11-12 June 2019
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand Conference paper
The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail
The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, 14 December 2019
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand Conference paper
The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform
Conference on Digital Experimentation (CODE 2019), Cambridge, MA, USA, 2 November 2019
Jung, JaeHwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul Conference paper
The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform
Workshop on Information Systems and Economics (WISE 2019), Munich, Germany, 19-20 December 2019
Jung, JaeHwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul Conference paper
The Service Must Go On: An Empirical Study on the Effect of Mobile Application Spin-Off
The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, 14 December 2019
Roh, Elia; Lee, Dongwon; Baek, Jiye Conference paper

2018 4

Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Academy of Management Proceedings, v. 2018, (1), July 2018, article number AMBPP.2018.15011
Lee, Dongwon; Gopal, Anand; Lee, Dokyun Conference paper
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Digital Innovations, Transformation, and Society Conference (DIGITS 2018), New Delhi, India, 13-14 January 2018
Lee, Dongwon; Gopal, Anand; Dokyun, Lee Conference paper
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
The Institute for Operations Research and the Marketing Science Conference (INFORMS 2018), Pennsylvania, USA, 14-16 June 2018
Lee, Dongwon; Gopal, Anand; Lee, Dokyun Conference paper
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
ICIS 2017: Transforming Society with Digital Innovation, Association for Information Systems, 2018
Lee, Dongwon; Gopal, Anand; Lee, Dokyun Conference paper

2016 6

“When Push Comes to Shop”: On Identifying the Effects of Push Notifications on Mobile Retail Sales
ICIS 2016 Proceedings, Association for Information Systems, 2016
Lee, Dongwon; Gopal, Anand Conference paper
Mobile & Me: An Experiment of Individual Heterogeneity and Channel Use in Recommendation Systems
Academy of Management Proceedings, v. 2016, (1), January 2016
Lee, Dongwon; Gopal, Anand; Park, Sung-hyuk Conference paper
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Workshop on Information Systems and Economics (WISE 2016), Dec 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay Conference paper
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Conference on Digital Experimentation (CODE@MIT 2016), Cambridge, MA, USA, 14-15 Oct 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay Conference paper
Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior
The 25th Annual Frontiers in Service Conference, Bergen, Norway, 23-26 June 2016
Lee, Dongwon; Mithas, Sunil; Woodall, Gina Conference paper
When Push Comes to Shop: Composite Effects of Push Notifications and Recommendation Systems in Mobile Retail
Proceedings of Post-ICIS LG CNS/KrAIS Research Workshop, article number PDS1-S3
Lee, Dongwon; Gopal, Anand Conference paper

2015 1

Antecedents and Consequences of Mobile Phone Usability: Linking Simplicity and Interactivity to Satisfaction, Trust, and Brand Loyalty
Information and Management, v. 52, (3), April 2015, p. 295-304
Lee, Dongwon; Moon, Junghoon; Kim, Yongjin; Yi, Munyong Article

2014 1

IT Investments, Alignment and Firm Performance: Evidence from an Emerging Economy
Thirty Fifth International Conference on Information Systems, Auckland, New Zealand, Dec 14-17, 2014
Lee, Dongwon; Mithas, Sunil Conference paper

2013 1

Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency
Information Technology and Management, v. 14, (1), 2013, p. 43-57
Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong Cheol Article

2012 1

A Motivational Thermostat Framework for Enhanced E-Learning Systems
System Science (HICSS), 2012 45th Hawaii International Conference, Maui, HI, USA, 4-7 Jan. 2012
Kim, Jaejeung; Seok, Youngtae; Lee, Dongwon; Lee, Howon Conference paper

2011 2

Understanding Music Sharing Behaviour on Social Network Services
Online Information Review, v. 35, (5), 2011, p. 716-723
Lee, Dongwon; Park, Jaimieyejean; Kim, Junha; Kim, Jaejeung; Moon, Junghoon Article
Measuring the Mobile User Experience: Conceptualization and Empirical Assessment
SIGHCI 2011, Shanghai, China, Dec 4, 2011
Lee, Dongwon; Yi, Mun Y.; Choi, Junkoo; Lee, Howon Conference paper

2010 2

Collective intelligence based Collaborative Learning platform
Information and Communication Technology Convergence (ICTC) 2010, Jeju, Korea (South), 17-19 Nov. 2010
Lee, Dongwon; Kim, Jaejeung; Lee, Howon Conference paper
Ontology based Information Distribution in the Pervasive Display Environment
8th IEEE International Conference on Pervasive Computing and Communications (PerCom 2010), Mannheim, Germany, 29 Mar - 2 Apr 2010
Kim, JaeJeung; Lee, Dongwon; Jung, Bang Chul Conference paper

2007 1

The Effect of Simplicity and Perceived Control on Perceived Ease of Use
13th Americas Conference on Information Systems, AMCIS 2007 / by Association for Information Systems. Red Hook, NY : Curran Associates Inc , 2007, p. 1764-1779
Lee, Dongwon; Moon, Junghoon; Kim, YongJin Conference paper


Expand All Collapse All


Article 1

The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform
Information Systems Research, 27 July 2021
Jung, Jaehwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul

Conference paper 1

The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity
Proceedings of the Annual Hawaii International Conference on System Sciences, v. 2020-January, 2021, p. 1949-1954
Hwang, Yujin; Kyung, Nakyung; Lee, Dongwon; Jung, Jaemin; Park, Sung-hyuk


Expand All Collapse All


Article 2

Aligning information technology and business: The differential effects of alignment during investment planning, delivery, and change
Information Systems Research, v. 31, (4), December 2020, p. 1260-1281
Saldanha, Terence J. V.; Lee, Dongwon; Mithas, Sunil
Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail
Information Systems Research, v. 31, (3), September 2020, p. 892-912
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk

Conference paper 9

An Impact of Mobile Application Unbundling on User Engagements
INFORMS 12th Conference on Information Systems & Technology (CIST 2020), Online, 7-8 November 2020
Roh, Elia; Lee, Dongwon; Baek, Jiye; Hui, Kai Lung
Are More Choices Better? Examining the Impact of Choice Structure in Online Dating Platform
International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global, India (Online), 13 - 16 December 2020
Jung, Jaehwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul
Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), online, 18-20 June 2020
Park, Sung-Hyuk; Lee, Dongwon; Lee, Dongwon; Oh, Wonseok
The Effects of Air Pollution and Sales Promotions on Channel Use across Online and Offline Retail
International Conference on Information Systems, ICIS 2020: Making Digital Inclusive: Blending the Local and the Global, India (Online), 13-16 December 2020
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand
The Effects of Air Pollution on Sales Promotions and Channel Use across Online and Offline Retail
Academy of Management Proceedings, v. 2020, (1), August 2020, article number AMBPP.2020.21524abstract
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand
The Service Must Go On: A Natural Experiment on the Mobile Application Spin-Off
The 11th Production and Operations Management Society (POMS): HK Chapter International Conference, Hong Kong, 4-5 January 2020
Roh, Elia; Lee, Dongwon; Baek, Jiye
The Service Must Go On: An Empirical Study on the Effect of Mobile Application Unbundling
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020),, online, 18-19 June 2020
Rho, Jung Suk; Lee, Dongwon; Baek, Jiye
Unbundling Mobile Application: Path Dependency Bias, and Regular Use
Post‐ICIS KrAIS Research Workshop, Virtual, 17 December 2020
Rho, Elia; Lee, Dongwon; Baek, Jiye; Hui, Kai Lung
Will Fake News Survive Platform Intervention? Examining The Impact of Forwarding Restriction on Fake News Survival
The 16th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), Virtual; Madrid, Spain, 18 - 20 June 2020
Ng, Ka Chung; Tang, Jie; Lee, Dongwon


Expand All Collapse All


Conference paper 7

An Empirical Study on the Effect of Mobile Application Spin-Off
2019 Fall Conference of The Korea Society of Management Information Systems (KMIS), Seoul, Korea, 1-2 November 2019
Roh, Elia; Lee, Dongwon; Baek, Jiye
Friend or foe: Examining the Network Effects on Online Dating Platform
15th Symposium on Statistical Challenges in Electronic Commerce Research, SCECR 2019, Hong Kong, 11-12 June 2019
Lim, Hyungsoo; Lee, Dongwon; Jung, JaeHwuen; Kim, Chul
The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail
15th Symposium on Statistical Challenges in Electronic Commerce Research, SCECR 2019, Hong Kong, 11-12 June 2019
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand
The Air Up There? The Effects of Air Pollution on Sales Promotions and Online Channel Use across Online and Offline Retail
The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, 14 December 2019
Jeong, Jaehoon; Lee, Dongwon; Gopal, Anand
The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform
Conference on Digital Experimentation (CODE 2019), Cambridge, MA, USA, 2 November 2019
Jung, JaeHwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul
The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform
Workshop on Information Systems and Economics (WISE 2019), Munich, Germany, 19-20 December 2019
Jung, JaeHwuen; Lim, Hyungsoo; Lee, Dongwon; Kim, Chul
The Service Must Go On: An Empirical Study on the Effect of Mobile Application Spin-Off
The Eighteenth Workshop on e-Business (WeB 2019), Munich, Germany, 14 December 2019
Roh, Elia; Lee, Dongwon; Baek, Jiye


Expand All Collapse All


Conference paper 4

Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Academy of Management Proceedings, v. 2018, (1), July 2018, article number AMBPP.2018.15011
Lee, Dongwon; Gopal, Anand; Lee, Dokyun
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Digital Innovations, Transformation, and Society Conference (DIGITS 2018), New Delhi, India, 13-14 January 2018
Lee, Dongwon; Gopal, Anand; Dokyun, Lee
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
The Institute for Operations Research and the Marketing Science Conference (INFORMS 2018), Pennsylvania, USA, 14-16 June 2018
Lee, Dongwon; Gopal, Anand; Lee, Dokyun
Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
ICIS 2017: Transforming Society with Digital Innovation, Association for Information Systems, 2018
Lee, Dongwon; Gopal, Anand; Lee, Dokyun


Expand All Collapse All


Conference paper 6

“When Push Comes to Shop”: On Identifying the Effects of Push Notifications on Mobile Retail Sales
ICIS 2016 Proceedings, Association for Information Systems, 2016
Lee, Dongwon; Gopal, Anand
Mobile & Me: An Experiment of Individual Heterogeneity and Channel Use in Recommendation Systems
Academy of Management Proceedings, v. 2016, (1), January 2016
Lee, Dongwon; Gopal, Anand; Park, Sung-hyuk
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Workshop on Information Systems and Economics (WISE 2016), Dec 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Conference on Digital Experimentation (CODE@MIT 2016), Cambridge, MA, USA, 14-15 Oct 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay
Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior
The 25th Annual Frontiers in Service Conference, Bergen, Norway, 23-26 June 2016
Lee, Dongwon; Mithas, Sunil; Woodall, Gina
When Push Comes to Shop: Composite Effects of Push Notifications and Recommendation Systems in Mobile Retail
Proceedings of Post-ICIS LG CNS/KrAIS Research Workshop, article number PDS1-S3
Lee, Dongwon; Gopal, Anand


Expand All Collapse All


Article 1

Antecedents and Consequences of Mobile Phone Usability: Linking Simplicity and Interactivity to Satisfaction, Trust, and Brand Loyalty
Information and Management, v. 52, (3), April 2015, p. 295-304
Lee, Dongwon; Moon, Junghoon; Kim, Yongjin; Yi, Munyong


Expand All Collapse All


Conference paper 1

IT Investments, Alignment and Firm Performance: Evidence from an Emerging Economy
Thirty Fifth International Conference on Information Systems, Auckland, New Zealand, Dec 14-17, 2014
Lee, Dongwon; Mithas, Sunil


Expand All Collapse All


Article 1

Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency
Information Technology and Management, v. 14, (1), 2013, p. 43-57
Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong Cheol


Expand All Collapse All


Conference paper 1

A Motivational Thermostat Framework for Enhanced E-Learning Systems
System Science (HICSS), 2012 45th Hawaii International Conference, Maui, HI, USA, 4-7 Jan. 2012
Kim, Jaejeung; Seok, Youngtae; Lee, Dongwon; Lee, Howon


Expand All Collapse All


Article 1

Understanding Music Sharing Behaviour on Social Network Services
Online Information Review, v. 35, (5), 2011, p. 716-723
Lee, Dongwon; Park, Jaimieyejean; Kim, Junha; Kim, Jaejeung; Moon, Junghoon

Conference paper 1

Measuring the Mobile User Experience: Conceptualization and Empirical Assessment
SIGHCI 2011, Shanghai, China, Dec 4, 2011
Lee, Dongwon; Yi, Mun Y.; Choi, Junkoo; Lee, Howon


Expand All Collapse All


Conference paper 2

Collective intelligence based Collaborative Learning platform
Information and Communication Technology Convergence (ICTC) 2010, Jeju, Korea (South), 17-19 Nov. 2010
Lee, Dongwon; Kim, Jaejeung; Lee, Howon
Ontology based Information Distribution in the Pervasive Display Environment
8th IEEE International Conference on Pervasive Computing and Communications (PerCom 2010), Mannheim, Germany, 29 Mar - 2 Apr 2010
Kim, JaeJeung; Lee, Dongwon; Jung, Bang Chul


Expand All Collapse All


Conference paper 1

The Effect of Simplicity and Perceived Control on Perceived Ease of Use
13th Americas Conference on Information Systems, AMCIS 2007 / by Association for Information Systems. Red Hook, NY : Curran Associates Inc , 2007, p. 1764-1779
Lee, Dongwon; Moon, Junghoon; Kim, YongJin


Expand All Collapse All


2016 6

“When Push Comes to Shop”: On Identifying the Effects of Push Notifications on Mobile Retail Sales
ICIS 2016 Proceedings, Association for Information Systems, 2016
Lee, Dongwon; Gopal, Anand Conference paper
Mobile & Me: An Experiment of Individual Heterogeneity and Channel Use in Recommendation Systems
Academy of Management Proceedings, v. 2016, (1), January 2016
Lee, Dongwon; Gopal, Anand; Park, Sung-hyuk Conference paper
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Workshop on Information Systems and Economics (WISE 2016), Dec 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay Conference paper
Mobile Generosity: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving
Conference on Digital Experimentation (CODE@MIT 2016), Cambridge, MA, USA, 14-15 Oct 2016
Lee, Dongwon; Gopal, Anand; Lee, Dokyun; Chung, Jay Conference paper
Showrooming vs. Webrooming: The Effect of Multichannel Information Search on Purchase Behavior
The 25th Annual Frontiers in Service Conference, Bergen, Norway, 23-26 June 2016
Lee, Dongwon; Mithas, Sunil; Woodall, Gina Conference paper
When Push Comes to Shop: Composite Effects of Push Notifications and Recommendation Systems in Mobile Retail
Proceedings of Post-ICIS LG CNS/KrAIS Research Workshop, article number PDS1-S3
Lee, Dongwon; Gopal, Anand Conference paper

2015 1

Antecedents and Consequences of Mobile Phone Usability: Linking Simplicity and Interactivity to Satisfaction, Trust, and Brand Loyalty
Information and Management, v. 52, (3), April 2015, p. 295-304
Lee, Dongwon; Moon, Junghoon; Kim, Yongjin; Yi, Munyong Article

2014 1

IT Investments, Alignment and Firm Performance: Evidence from an Emerging Economy
Thirty Fifth International Conference on Information Systems, Auckland, New Zealand, Dec 14-17, 2014
Lee, Dongwon; Mithas, Sunil Conference paper

2013 1

Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency
Information Technology and Management, v. 14, (1), 2013, p. 43-57
Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong Cheol Article

2012 1

A Motivational Thermostat Framework for Enhanced E-Learning Systems
System Science (HICSS), 2012 45th Hawaii International Conference, Maui, HI, USA, 4-7 Jan. 2012
Kim, Jaejeung; Seok, Youngtae; Lee, Dongwon; Lee, Howon Conference paper

2011 2

Understanding Music Sharing Behaviour on Social Network Services
Online Information Review, v. 35, (5), 2011, p. 716-723
Lee, Dongwon; Park, Jaimieyejean; Kim, Junha; Kim, Jaejeung; Moon, Junghoon Article
Measuring the Mobile User Experience: Conceptualization and Empirical Assessment
SIGHCI 2011, Shanghai, China, Dec 4, 2011
Lee, Dongwon; Yi, Mun Y.; Choi, Junkoo; Lee, Howon Conference paper

2010 2

Collective intelligence based Collaborative Learning platform
Information and Communication Technology Convergence (ICTC) 2010, Jeju, Korea (South), 17-19 Nov. 2010
Lee, Dongwon; Kim, Jaejeung; Lee, Howon Conference paper
Ontology based Information Distribution in the Pervasive Display Environment
8th IEEE International Conference on Pervasive Computing and Communications (PerCom 2010), Mannheim, Germany, 29 Mar - 2 Apr 2010
Kim, JaeJeung; Lee, Dongwon; Jung, Bang Chul Conference paper

2007 1

The Effect of Simplicity and Perceived Control on Perceived Ease of Use
13th Americas Conference on Information Systems, AMCIS 2007 / by Association for Information Systems. Red Hook, NY : Curran Associates Inc , 2007, p. 1764-1779
Lee, Dongwon; Moon, Junghoon; Kim, YongJin Conference paper


No Publications


No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 0 2020-21 Summer 1 2020-21 Spring 2 2020-21 Winter 0 2020-21 Fall 0

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UROP1000 Undergraduate Research Opportunities


ISOM2010 Introduction to Information Systems
ISOM3310 e-Business Management and Web Analytics


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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Current RPGs

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Doctor of Philosophy ZHAO, Yao
Information Systems( 2019 - )









ProjectsFrom January 2020 to December 2022

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All Projects 2

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No Projects.
Identifying Two-Sided Market Strategies on Online Dating Market Leading


Central Reserve Fund - School-based Initiatives


Project Team (HKUST)
LEE Dongwon (Lead)


2019 - 2020




Love and Money: An Empirical Investigation of a Two-Sided Market Strategy in an Online Dating Platform


愛與金錢：網上約會平臺中雙邊市場策略的實證研究 Leading


RGC - Early Career Scheme


Project Team (HKUST)
LEE Dongwon (Lead)


2018 - 2020