Weiyin HONG
洪偉音
PhD in Information Systems
The Hong Kong University of Science and Technology, 2002

Associate Professor
Department of Information Systems, Business Statistics and Operations Management



(852) 2358 7645
whong@ust.hk
Room LSK5046
Personal Web

---

Google Scholar
douYqdsAAAAJ

ORCID
0000-0001-8511-7395

Scopus ID
7401528074




Research Interest Publications Projects Teaching Assignment Space used




Research Interest

---

Human-computer interaction
FinTech
Online personalization and privacy concern
Technology adoption and disadoption



Publications

---

All Years 17 2022 0 2021 2 2020 0 2019 0 2018 0 2017 1 2016 14

---

Expand All Collapse All


2021 2

Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective
Journal of Business Ethics, v. 168, (3), January 2021, p. 539-564
Hong, Weiyin; Chan, Frank K.Y.; Thong, James Y.L. Article
The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking
Journal of the Association for Information Systems, v. 22, (1), January 2021, article number 2, p. 204-245
Hong, Weiyin; Cheung, Muller Y.M.; Thong, James Y.L. Article

2017 1

Effects of Animation on Attentional Resources of Online Consumers
Journal of the Association for Information Systems, v. 18, (8), August 2017, p. 605-632
Cheung, Yat Ming; Hong, Weiyin; Thong, James Y.L. Article

2014 1

A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research
Information Systems Research, v. 25, (1), March 2014, p. 111-136
Hong, Weiyin; Chan, Frank Kwok Yue; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet Article

2013 2

Internet privacy concerns: An integrated conceptualization and four empirical studies
MIS Quarterly, v. 37, (1), March 2013, p. 275-298
Hong, Weiyin; Thong, James Y.L. Article
When Filling the Wait Makes it Feel Longer: A Paradigm Shift Perspective for Managing Online Delay
MIS Quarterly: Management Information Systems, v. 37, (2), June 2013, p. 383-406
Hong, Weiyin; Hess, Traci J.; Hardin, Andrew Article

2011 1

User Acceptance of Agile Information Systems: A Model and Empirical Test
Journal of Management Information Systems, v. 28, (1), 2011, p. 235-272
Hong, Weiyin; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet Article

2010 1

Information search patterns in e-commerce product comparison services
Journal of Database Management, v. 21, (2), April-June 2010, article number 2, p. 26-40
Nah, Fiona Fui-Hoon; Hong, Weiyin; Chen, Liqiang; Lee, Hong-Hee Article

2007 1

How Do Web Users Respond to Non-Banner-Ads Animation? The Effects of Task Type and User Experience
Journal of the American Society for Information Science and Technology, v. 58, (10), August 2007, p. 1467-1482
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article

2006 1

Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level
Information and Management, v. 43, (2), March 2006, p. 204-221
Hong, Weiyin; Zhu, Kevin Article

2004 4

Designing Product Listing Pages on e-Commerce Websites: An Examination of Presentation Mode and Information Format
International Journal of Human-Computer Studies, v. 61, (4), October 2004, p. 481-503
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions
Information Systems Research, v. 15, (1), March 2004, p. 60-86
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective
Journal of Management Information Systems, v. 21, (3), December 2004, p. 149-184
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
What Leads to User Acceptance of Digital Libraries?
Communications of the ACM, v. 47, (11), November 2004, p. 78-83
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan Article

2002 3

Determinants of User Acceptance of Digital Libraries: An Empirical Examination of Individual Differences and System Characteristics
Journal of Management Information Systems, v. 18, (3), January 2002, p. 97-124
Hong, Weiyin; Thong, James Y.L.; Wong, Wai Man; Tam, Kar Yan Article
Understanding User Acceptance of Digital Libraries: What are the Roles of Interface Characteristics, Organizational Context, and Individual Differences?
International Journal of Human-Computer Studies, v. 57, (3), September 2002, p. 215-242
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan Article
e-Service Environment: Impacts of Web Interface Characteristics on Consumers’ Online Shopping Behavior
E-Service: New Directions in Theory and Practice / Roland T. Rust, P.K. Kannan, editors. New York : Routledge, 2002, p. 108-128
Hong, Weiyin; Tam, Kar Yan; Yim, Chi Kin Book chapter


Expand All Collapse All


Article 2

Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective
Journal of Business Ethics, v. 168, (3), January 2021, p. 539-564
Hong, Weiyin; Chan, Frank K.Y.; Thong, James Y.L.
The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking
Journal of the Association for Information Systems, v. 22, (1), January 2021, article number 2, p. 204-245
Hong, Weiyin; Cheung, Muller Y.M.; Thong, James Y.L.


Expand All Collapse All


Article 1

Effects of Animation on Attentional Resources of Online Consumers
Journal of the Association for Information Systems, v. 18, (8), August 2017, p. 605-632
Cheung, Yat Ming; Hong, Weiyin; Thong, James Y.L.


Expand All Collapse All


Article 1

A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research
Information Systems Research, v. 25, (1), March 2014, p. 111-136
Hong, Weiyin; Chan, Frank Kwok Yue; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet


Expand All Collapse All


Article 2

Internet privacy concerns: An integrated conceptualization and four empirical studies
MIS Quarterly, v. 37, (1), March 2013, p. 275-298
Hong, Weiyin; Thong, James Y.L.
When Filling the Wait Makes it Feel Longer: A Paradigm Shift Perspective for Managing Online Delay
MIS Quarterly: Management Information Systems, v. 37, (2), June 2013, p. 383-406
Hong, Weiyin; Hess, Traci J.; Hardin, Andrew


Expand All Collapse All


Article 1

User Acceptance of Agile Information Systems: A Model and Empirical Test
Journal of Management Information Systems, v. 28, (1), 2011, p. 235-272
Hong, Weiyin; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet


Expand All Collapse All


Article 1

Information search patterns in e-commerce product comparison services
Journal of Database Management, v. 21, (2), April-June 2010, article number 2, p. 26-40
Nah, Fiona Fui-Hoon; Hong, Weiyin; Chen, Liqiang; Lee, Hong-Hee


Expand All Collapse All


Article 1

How Do Web Users Respond to Non-Banner-Ads Animation? The Effects of Task Type and User Experience
Journal of the American Society for Information Science and Technology, v. 58, (10), August 2007, p. 1467-1482
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan


Expand All Collapse All


Article 1

Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level
Information and Management, v. 43, (2), March 2006, p. 204-221
Hong, Weiyin; Zhu, Kevin


Expand All Collapse All


Article 4

Designing Product Listing Pages on e-Commerce Websites: An Examination of Presentation Mode and Information Format
International Journal of Human-Computer Studies, v. 61, (4), October 2004, p. 481-503
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan
Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions
Information Systems Research, v. 15, (1), March 2004, p. 60-86
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan
The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective
Journal of Management Information Systems, v. 21, (3), December 2004, p. 149-184
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan
What Leads to User Acceptance of Digital Libraries?
Communications of the ACM, v. 47, (11), November 2004, p. 78-83
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan


Expand All Collapse All


Article 2

Determinants of User Acceptance of Digital Libraries: An Empirical Examination of Individual Differences and System Characteristics
Journal of Management Information Systems, v. 18, (3), January 2002, p. 97-124
Hong, Weiyin; Thong, James Y.L.; Wong, Wai Man; Tam, Kar Yan
Understanding User Acceptance of Digital Libraries: What are the Roles of Interface Characteristics, Organizational Context, and Individual Differences?
International Journal of Human-Computer Studies, v. 57, (3), September 2002, p. 215-242
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan

Book chapter 1

e-Service Environment: Impacts of Web Interface Characteristics on Consumers’ Online Shopping Behavior
E-Service: New Directions in Theory and Practice / Roland T. Rust, P.K. Kannan, editors. New York : Routledge, 2002, p. 108-128
Hong, Weiyin; Tam, Kar Yan; Yim, Chi Kin


Expand All Collapse All


2014 1

A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research
Information Systems Research, v. 25, (1), March 2014, p. 111-136
Hong, Weiyin; Chan, Frank Kwok Yue; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet Article

2013 2

Internet privacy concerns: An integrated conceptualization and four empirical studies
MIS Quarterly, v. 37, (1), March 2013, p. 275-298
Hong, Weiyin; Thong, James Y.L. Article
When Filling the Wait Makes it Feel Longer: A Paradigm Shift Perspective for Managing Online Delay
MIS Quarterly: Management Information Systems, v. 37, (2), June 2013, p. 383-406
Hong, Weiyin; Hess, Traci J.; Hardin, Andrew Article

2011 1

User Acceptance of Agile Information Systems: A Model and Empirical Test
Journal of Management Information Systems, v. 28, (1), 2011, p. 235-272
Hong, Weiyin; Thong, James Y.L.; Chasalow, Lewis C.; Dhillon, Gurpreet Article

2010 1

Information search patterns in e-commerce product comparison services
Journal of Database Management, v. 21, (2), April-June 2010, article number 2, p. 26-40
Nah, Fiona Fui-Hoon; Hong, Weiyin; Chen, Liqiang; Lee, Hong-Hee Article

2007 1

How Do Web Users Respond to Non-Banner-Ads Animation? The Effects of Task Type and User Experience
Journal of the American Society for Information Science and Technology, v. 58, (10), August 2007, p. 1467-1482
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article

2006 1

Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level
Information and Management, v. 43, (2), March 2006, p. 204-221
Hong, Weiyin; Zhu, Kevin Article

2004 4

Designing Product Listing Pages on e-Commerce Websites: An Examination of Presentation Mode and Information Format
International Journal of Human-Computer Studies, v. 61, (4), October 2004, p. 481-503
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions
Information Systems Research, v. 15, (1), March 2004, p. 60-86
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective
Journal of Management Information Systems, v. 21, (3), December 2004, p. 149-184
Hong, Weiyin; Thong, James Y.L.; Tam, Kar Yan Article
What Leads to User Acceptance of Digital Libraries?
Communications of the ACM, v. 47, (11), November 2004, p. 78-83
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan Article

2002 3

Determinants of User Acceptance of Digital Libraries: An Empirical Examination of Individual Differences and System Characteristics
Journal of Management Information Systems, v. 18, (3), January 2002, p. 97-124
Hong, Weiyin; Thong, James Y.L.; Wong, Wai Man; Tam, Kar Yan Article
Understanding User Acceptance of Digital Libraries: What are the Roles of Interface Characteristics, Organizational Context, and Individual Differences?
International Journal of Human-Computer Studies, v. 57, (3), September 2002, p. 215-242
Thong, James Y.L.; Hong, Weiyin; Tam, Kar Yan Article
e-Service Environment: Impacts of Web Interface Characteristics on Consumers’ Online Shopping Behavior
E-Service: New Directions in Theory and Practice / Roland T. Rust, P.K. Kannan, editors. New York : Routledge, 2002, p. 108-128
Hong, Weiyin; Tam, Kar Yan; Yim, Chi Kin Book chapter


No Publications


No Publications


No Publications


No Publications






Teaching Assignment

---

2021-22 Winter 0 2021-22 Fall 1 2020-21 Summer 0 2020-21 Spring 1 2020-21 Winter 0 2020-21 Fall 2

---

ISOM5280 Computer and Internet Security Management


ISOM2020 Coding for Business


ISOM2020 Coding for Business
ISOM5280 Computer and Internet Security Management


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments









ProjectsFrom January 2020 to December 2022

---

All Projects 2

---

No Projects.
Effects of Overlapping Information Presentation on Online Users' Task Performance and Subjective Perceptions


重疊信息呈現對在線用戶的任務表現和主觀感知的影響 Participating


RGC - General Research Fund


Project Team (HKUST)
THONG James Yeong Liang (Lead)
HONG Weiyin
ZHANG Xiaojun


2022 -




Localization of International Websites, Online Advertising and Multicultural Individuals


國際網站的本土化, 網絡廣告及多元文化人士 Participating


RGC - General Research Fund


Project Team (HKUST)
THONG James Yeong Liang (Lead)
HONG Weiyin


2018 - 2020