Horace PanSenior Teaching Fellow
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MA Design (PolyU), BA(Hons) Interior Design (PolyU), HKIDA (Prof), MHKDA

Research Area
1. Professional Practice of environment & interior design in Hong Kong & PRC.
2. The power of "branded space" - application of branding strategies in environment & interior design (Retail / Food & Entertainment in nature)

Profile
Horace Pan, one of the most renowned Hong Kong interior designers in the recent decade. He obtained his Bachelor of Arts degree in Interior Design and Master of Arts degree in Design from School of Design, The Hong Kong Polytechnic University. In 2003, he established his own interior & branding design practice PANORAMA.
Pan’s works have received over 50 international awards including US’s IDA Design Awards, iF Design Awards China, China’s Most Successful Design Awards, The Ring - iC@ward International Interior Design, Asia Pacific Interior Design Awards, Hong Kong Designers Association Global Design Awards, Perspective Design Recognition Awards, Design for Asia Awards Finalist, UK’s FX Award finalist, Netherland’s Great Indoors Awards Finalist, US's SPARK Design & Architecture Awards Finalist and have been featured in numerous international design magazines & journals including Netherland’s FRAME, Japan’s World Hyper Interiors, Singapore’s ISH & d+a, Korea’s Interior World & bob. Pan received Hong Kong Ten Outstanding Designers Award and China Entrepreneur Award in 2008 & 2010 respectively. He was the only Chinese among the 10 invited international designers in 2011 Taiwan International Interior Design Exhibition.
Pan has furthered his professional career in the field of design education and joined School of Design, the Hong Kong Polytechnic University as assistant professor in 2005. He is frequently invited to be the guest speaker of international & local design conferences and seminars. Pan dedicated continuous efforts in serving the industry and is now the Vice-Chairman of Hong Kong Interior Design Association, Executive Board Member of International Federation of Interior Architects/Designers (IFI), Advisor of Design / Marketing / Licensing Services Committee of Hong Kong Trade Development Council and Admission Panelist of the Design Incubation Program of Hong Kong Science & Technology Parks Corporation.
Pan’s research focuses on the professional practice of environment & interior design in Hong Kong and PRC. He was the Principal Investigator of a Polytechnic University-funded research project in 2008 entitled "From Certification to Licensing – Statutory Professionalization of the Interior Design Industry in Hong Kong
Survey on the 2Es of Interior Design in Hong Kong—Education and Experience". This survey is sponsored by the Hong Kong Interior Design Association with funding by Hong Kong Government’s DesignSmart Initiative.
All materials have also been archived in an on-line platform, the HKRIDA official website (www.hkrida.org).
Expertise: Environment & Interior Design, Retail Space, F&B Space, Entertainment Space, Branding Strategy, Professional Practice
Hometown: Hong Kong