Shera Hyunyim ParkSpecialism Leader of MDes (Smart Service Design), Assistant Professor
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Dr Shera H. Park received her PhD in service design from Royal College of Art, where her research investigated the impact of digital platforms, service ecosystem and service design from a human-centred approach and systemic orientation. She also has a bachelor’s degree in product design from Hong-Ik University and master’s degrees in art and media practice and in design for communication from the University of Westminster, London.

She began 14 years of industry experience as a designer at Hyundai Group and moved from design to marketing and ultimately to developing multidisciplinary projects across communication design, digital marketing and service strategy in her role as Head of Digital Communication for LG Electronics Europe. Her projects included a new service strategy and business model to improve London air quality, which she worked on with Open Data and Transport for London, serving predictable urban flow. This project was awarded ‘Winner for Business Innovation in the Private Sector’ at the Service Design Network.
Her research output was widely shared with public and academics bodies; for instance, the European Academy of Design (EAD 2017), The Design Journal (2017), The Service Design and Innovation (ServDes 2018) and The Design Management Institute (DMI 2018), as well as institutions such as Ravensbourn University in London, Polytechnic University in Milan (2018), Sapienza University in Rome and the Global Service Design Network community (2017).
Later, Dr Park worked as an Associate Lecturer at the Institution for Design Innovation at Loughborough University London. She contributed to teaching and dissertation supervision in the areas of service design, service innovation, service ecosystems and digital platforms for the design innovation master’s programme. She also gave Studio Talk in MA Service Design and Talk for Designing Intelligence into our Cities in Intelligent Mobility Design Centre at the Royal College of Art, London.
Hometown: United Kingdom, South Korea