Rennie KanSenior Marketing Manager | Director, PolyU Design Show | Co-founder, Maker Faire Hong Kong
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RennieKan ishead of marketing and brand development for The Hong Kong Polytechnic University School of Design. Since 2006, she has been applying her experiences from private, public, and non-profit sectors tooversee Branding & Communication, Public Relations & Education, Recruitment Marketing, Exhibitions & Public Programs, Events & Conferences, Publishing, Alumni Relations, and Fundraising for the School. Through targeted communication, research and analysis, she was instrumental in lifting the School’s international ranking from one of the top 30 design schools in the world to the top in Asia. She also spearheads the development of exhibition spaces at the new Jockey Club Innovation Tower, and oversees the operation of public venues within the building.
Rennie has been devising strategies for business development, marketing, and branding since the 1990's. Her experience spans consumer products, sports and gaming, information technology, technology infrastructure, and higher education, developing pinpoint goals and innovative strategies to build corporate brands. She helped Hallmark Cards UK launch the world's first character credit card through Hang Seng Bank with the Forever Friends brand (1997); and profiled the Hong Kong Jockey Club's first retail concept store while managing its launch from concept design, to merchandising, and marketing (1998). She joined Hong Kong Cyberport, Hong Kong's ICT park, to head its marketing department in 2003. A range of initiatives and partnerships were launched to pave way for its development as Hong Kong's ICT hub, including one with Sony Computer Entertainment. She founded the Digital Entertainment Leadership Forum that has been an anchor program of the mega event Entertainment Expo Hong Kong.
Rennie graduated from Carleton University, Canada, with a degree in Computer Mathematics. She is devoted to integrating good design and technologies to develop innovative business strategies. She was born in Hong Kong and brought up in Canada. She is most known for her travels to Mexico, where she was exposed to the Mayan culture long before the world discussed about its calendar. Driving, the coffee shop and chats with people (of any character) are her biggest sources of inspiration.
Expertise:
Branding
Design Thinking
Marketing Strategy
Digital Strategy
Community Building

Hometown: Hong Kong