Dr. Chu (Ivy) DANG
Marketing

Assistant Professor
3917 1614
ivydang@hku.hk
KK 709


Academic & Professional Qualification
Ph.D. M.S., Chinese University of Hong Kong
B.S., Beijing Jiaotong University
Biography
Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to digital and social media marketing.
Ivy joined The University of Hong Kong in 2020, after receiving her Ph.D. in marketing from CUHK Business School. She also holds a M.S. in economics from Chinese University of Hong Kong and a B.S. in applied physics from Beijing Jiaotong University. In her spare time, Ivy enjoys running, hiking and online surfing.
Teaching
Social Media Marketing
Introduction to Marketing
Research Interest
Quantitative Marketing
Empirical Industrial Organization
Economics of Information
Consumer Search
Matching Platforms
Digital and Social Media Marketing
Selected Publications
Hu, Mantian, Chu (Ivy) Dang, and Pradeep K. Chintagunta (2019), “Search and Learning at a Daily Deals Website,” Marketing Science, 38 (4), 609-642.
Dang, Chu (Ivy) (2017), “Network-Based Targeting: Big Data Application in Mobile Industry,” Big Data Applications in the Telecommunications Industry, IGI Global, 78-107. (Book Chapter)
Working papers:
“Search Revisits” (with Raluca Ursu and Pradeep Chintagunta)
“Privacy Preferences in Microloan Applications” (with Tesary Lin, Mandy Hu, and Pradeep Chintagunta)
“Mr. Right or Mr. Best: Search and Matching in Online Dating” (with Hongchuan Shen and Michael X. Zhang)
“Picture or Text Superiority? The Impact of Element Size on Communication Effectiveness” (with Canice Kwan and Yang Shi)
Major Grants
Principal Investigator, Early Career Scheme #** (HK$674,658), Research Grant Council of Hong Kong
Principal Investigator, Seed Fund for Research (HK$300,000), University of Hong Kong