Dr. Jinzhao DU
Marketing

Assistant Professor
3917 4478
jinzhao.du@hku.hk
KK 708


Academic & Professional Qualification
PhD, Duke University, 2018
Bachelor in Economics, Tsinghua University, 2012
Biography
Jinzhao joined the University of Hong Kong in 2018, after receiving his Ph.D. in Business Administration (Marketing) from Duke University. Before that he received his Bachelor degrees in Economics from Tsinghua University.
His research interests lie in the area of multi-sided markets, including media markets and matching markets. His work focuses on understanding the strategic interaction among the multiple players in media markets: content suppliers, advertisers, media platforms, news aggregators, and consumers. He also examines how a matching platform can improve matching efficiency through limiting the cross-side information exposure.
Teaching
Pricing Strategies (MKTG3527)
Introduction to Marketing (MKTG2501)
Research Interest
Platform-based marketing, Multi-sided media market, Matching, Applied game theory.
Selected Publications
Wilfred Amaldoss, Jinzhao Du, and Woochoel Shin (2021), “Media Platforms’ Content Provision Strategies and Sources of Profits,” Marketing Science, 40 (3), 527-547.