Dr. Vincent Peng ZHANG
Marketing

Assistant Professor
3917 1058
pengvinz@hku.hk
KK 821


Academic & Professional Qualification
Ph.D., University of Georgia
M.A., University of Georgia
B.A., Tianjin Normal University
Biography
Vincent Peng Zhang joined the University of Hong Kong in 2021 after receiving his Ph.D. in Business Administration from the University of Georgia.
Dr. Zhang’s research interests include digital advertising, omnichannel marketing, and new product development/innovation, where he applies various econometrical and machine learning techniques to empirically explore the link between managers’ strategic interventions and the focal firm’s business performance.
Prior to his doctoral study, Dr. Zhang had been working in the advertising industry in both the U.S. and China for almost 10 years in the function of data analytics.
Teaching
Advertising Management (MKTG 3511)
Introduction to Marketing (MKTG 2501)
Research Interest
Digital Advertising,
Omni-channel Marketing,
Organizational Innovation Strategy
Selected Publications
Working Paper:
“Bricks, Clicks, and Taps: A Meta-Analysis of Distribution Channel Effectiveness” (with Seoyoung Kim and Anindita Chakravarty)
“Pre-release New Product Sales Forecast Using Online Knowledge Collaborative Activities” (with Sundar Bharadwaj and Guiyang Xiong)
“Exploring the Impact of Dynamic Managerial Learning on New Product Marketing Strategy Development and Performance” (with Anindita Chakravarty and Sundar Bharadwaj)
Awards and Honours
Winner of PDMA Dissertation Proposal Competition: 2019
‘Best Paper in the Track’ AMA Winter Conference: 2019
Winner of Bearden Research Award (Southeast Marketing Symposium): 2019