Sai Wang 王賽 Research Assistant Professor
Ph.D. in Media and Communication from City University of Hong Kong, M.A. in Advertising from The University of Texas
(852) 3411 8048
saiwang@hkbu.edu.hk
CVA Room 933

Dr. Sai Wang is a research assistant professor in the Department of Communication Studies at Hong Kong Baptist University. Before joining HKBU, she was a postdoctoral fellow in the School of Journalism and Communication at The Chinese University of Hong Kong. She received her Ph.D. in Media and Communication from City University of Hong Kong and M.A. in Advertising from The University of Texas at Austin.
Her research focuses on how social interactions via various communication technologies and services influence user psychology and behavior. Specifically, her current research projects explore the following areas: (a) intergroup dynamics in the CMC context, (b) online incivility and the implications of digital technologies for promoting respectful online discussion, (c) bystander intervention in cyberbullying, and (d) misinformation correction.
Her work has been published in a number of leading peer-reviewed journals, such as New Media & Society, Digital Journalism, Mass Communication and Society, among others. She has won several top paper awards from major international conferences (e.g., International Communication Association) and regional symposiums in the communication field.
Research InterestsComputer-mediated communication
Media psychology
Human-computer interaction
Persuasion and social influence
Strategic communication
PublicationsWang, S., & Kim, K. J. (2021). Effects of victimization experience, gender, and empathic distress on bystanders’ intervening behaviors in cyberbullying. The Social Science Journal. https://doi.org/10.1080/03623319.2020.1861826 [SSCI]
Sun, Y., Oktavianus, J., Wang, S., & Lu, F. (2021). The role of influence of presumed influence and anticipated guilt in evoking social correction of COVID-19 misinformation. Health Communication. https://doi.org/10.1080/10410236.2021.1888452 [SSCI]
Kim, K. J., & Wang, S. (2021). Understanding the acceptance of the Internet of Things: An integrative theoretical approach. Aslib Journal of Information Management, 73(5), 754-771. https://doi.org/10.1108/AJIM-03-2021-0073 [SSCI]
Wang, S. (2021). Standing up or standing by: Bystander intervention in cyberbullying on social media. New Media & Society, 23(6), 1379-1397. https://doi.org/10.1177/1461444820902541 [SSCI]
Wang, S. (2021). Moderating uncivil user comments by humans or machines? The effects of moderation agent on perceptions of bias and credibility in news content. Digital Journalism, 9(6), 64-83. https://doi.org/10.1080/21670811.2020.1851279 [SSCI]
Wang, S. (2020). The influence of anonymity and incivility on perceptions of user comments on news websites. Mass Communication and Society, 23(6), 912-936. https://doi.org/10.1080/15205436.2020.1784950 [SSCI]
Wang, S., & Kim, K. J. (2020). Restrictive and corrective responses to uncivil comments on news websites: The influence of presumed influence. Journal of Broadcasting & Electronic Media, 64(2), 173-192. https://doi.org/10.1080/08838151.2020.1757368 [SSCI]
Wang, S., & Kim, K. J. (2019). Consumer response to negative celebrity publicity: The effects of moral reasoning strategies and fan identification. Journal of Product and Brand Management, 29(1), 114-123. https://doi.org/10.1108/JPBM-10-2018-2064 [SSCI]
Wang, S., Cunningham, N. R., & Eastin, M. S. (2015). The impact of eWOM message characteristics on the perceived effectiveness of online consumer reviews, Journal of Interactive Advertising, 15(2), 151-159. https://doi.org/10.1080/15252019.2015.1091755
Awards/Grants/HonorsTop Student Paper Award, Communication and Technology Division, International Communication Association (ICA), 2021
Outstanding Research Papers Award, The College of Liberal Arts and Social Sciences, City University of Hong Kong, 2021
Outstanding Academic Performance Award, Chow Yei Ching School of Graduate Studies, City University of Hong Kong, 2018/2019/2020