Hui, Michael King-man（许敬文） BBA (CUHK); CAAE (Aix-Marseille); PhD (London)



Emeritus Professor
ContactDepartment of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558

kmhui@cuhk.edu.hk


BiographyProf. Michael K. Hui obtained his BBA (First Class Honors) from The Chinese University of Hong Kong (CUHK) in 1980, his CAAE from IAE Aix-en-Provence in 1983, and his PhD from London Business School in 1988. Prior to joining the University of Macau, Professor Hui was Head of the Department of Marketing and Choh-Ming Li Professor of Marketing at the CUHK. Professor Hui joined the CUHK as an Associate Professor in 1996 after holding academic appointments at the Hong Kong University of Science and Technology (1994–1996) and Concordia University in Canada (1989–1996). At the CUHK, he was promoted to the rank of Professor in 1999 and to the rank of Chair Professor in 2004. Concurrent with his professorial appointments, Professor Hui has also served as Associate Dean and Director of BBA programme of the Faculty of Business Administration (1999–2002), Associate Pro-Vice-Chancellor (2004–2008), and Pro-Vice-Chancellor/Vice-President (2009–2017) during his twenty-three years of services at the CUHK.
Prof. Hui’s articles have appeared in many top-ranked journals, including, among others, the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of International Business Studies, and Journal of Experimental Social Psychology. One of his early papers (Hui and Bateson, 1991) has been widely recognized as the first services marketing paper published by the Journal of Consumer Research, one of the top journals in the field of marketing. Another paper, co-authored by Prof. Hui and three colleagues (Hui, Zhao, Fan, and Au, 2004) is the first ever article published by the Journal of Consumer Research by an author who is affiliated with a business school in Mainland China. He is currently an Editorial Review Board member of the Journal of Marketing, Journal of Retailing, Psychology and Marketing, Journal of Retailing and Consumer Services, and Journal of Business Research. After Prof. Hui was appointed an Editorial Board Member of the Journal of Retailing in 2003, on three occasions he was awarded the Outstanding Reviewer Award.
Prof. Hui has taught in every major business programme including BBA, MBA, EMBA and PhD. The quality of his teaching is evidenced by the number of teaching awards he won at CUHK, such as the first Outstanding Teacher Award presented by CUHK Business School in 2003 and the campus-wide Vice-Chancellor Exemplary Teaching Award in 2004.
Prof. Hui has rendered consultancy and training services to many public and private organizations in Hong Kong and beyond. He is also active in community services and is currently Chairperson of the Hong Kong Deposit Protection Board, a member of the Board of Governors of Hang Seng University of Hong Kong, and a member of the council of the Open University of Hong Kong and of the Insurance Appeals Tribunal of Hong Kong. Between 2012 and 2017, he served as a member of the Hong Kong Consumer Council and spokesperson of Choice magazine, the Council’s flagship publication. In 2017, he was awarded the Medal of Honor by the Hong Kong SAR Government for his contributions to the local community, especially in the area of consumer education and protection.
Teaching AreasService Marketing
Consumer Behaviour
Research InterestsService Marketing
Consumer Behaviour
Cross-cultural Marketing
Publications & Working PapersXun Huang, Meng Zhang, Michael King-man Hui, and Robert S. Wyer (2014), “Warmth and Conformity: The Effect of Ambient Temperature on Product Preferences and Financial Decisions,”?Journal of Consumer Psychology,?24,?241-250.
K. Henry Fock, Michael King-man Hui, Kevin Yuk-fai Au, and Michael Harris Bond (2013), “Moderation Effects of Power Distance on the Relationship between Types of Empowerment and Employee Satisfaction,” Journal of Cross-Cultural Psychology, 44(2), 281-298.
Fengyan Cai, Hao Shen, and Michael King-man Hui (2012), “The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations,” Journal of Marketing Research,?49(5),?718-724.
Michael King-man Hui, Candy Ho, and Lisa C. Wan (2011), “Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study,”?Journal of International Marketing,?19(1),?59-81.
K. Henry Fock, Flora F.T. Chiang, Kevin Yuk-fai Au, and Michael King-man Hui (2011), “The Moderating Effect of Collectivistic Orientation in Psychological Empowerment and Job Satisfaction Relationship,” International Journal of Hospitality Management,?30,?319-328.
Lisa C. Wan, Michael King-man Hui, and Robert S. Wyer (2011), “The Role of Relationship Norms in Responses to Service Failures,” Journal of Consumer Research,?38(2),?260-277.
L. Zhou, Z. Yang, and Michael King-man Hui (2010), “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science,?38,?202-218.
Michael King-man Hui, Kevin Yuk-fai Au, and Xiande Zhao (2007), “Interactional justice and the fair process effect: The role of outcome uncertainty,” Journal of Experimental Social Psychology,?43,?210-220.
Ka-shing Woo, Henry Kwong-yin Fock, and Michael King-man Hui (2006), “An Analysis of Endorsement Effects in Affinity Marketing: The Case of Affinity Credit Cards,” Journal of Advertising,?35(3),?103-113.
Michael King-man Hui, Alan Ching-biu Tse, and Lianxi Zhou (2006), “Interaction Between Two Types of Information on Reactions to Delays,”?Marketing Letters,?17,?151-162.
Michael King-man Hui, Kevin Yuk-fai Au, and Henry Kwong Yin Fock (2004), “Reactions of service employees to organisation-customer conflict: A cross-cultural comparison,”?International Journal of Research in Marketing,?21,?107-121.
Michael King-man Hui, Xiande Zhao, Xiucheng Fan, and Kevin Yuk-fai Au (2004), “When Does the Service Process Matter? A Test of Two Competing Theories,”?Journal of Consumer Research,?31(2),?465-475.
Michael King-man Hui, Kevin Yuk-fai Au, and Henry Kwong-yin Fock (2003), “Empowerment effects across cultures,”?Journal of International Business Studies,?35,?46-60.
Michel Laroche, Chankon Kim, Michael King-man Hui, and Marc A. Tomiuk (1998), “Test of a Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification,” Journal of Cross-Cultural Psychology,?29(3),?418-433.
Michael King-man Hui, Mrugank V. Thakor, and Ravi Gill (1998), “The Effect of Delay Type and Service Stage on Consumers’ Reactions to Waiting,”?Journal of Consumer Research,?24,?469-479.
Michael King-man Hui, Laurette Dube, and Jean-Charles Chebat (1997), “The Impact of Music on Consumers’ Reactions to Waiting for Services,”?Journal of Retailing,?73,?87-104.
Michael King-man Hui and Kwai-che David Tse (1996), “What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation,” Journal of Marketing,?60,?81-90.

Grants“Discretion Empowerment, Psychological Empowerment and Relational Empowerment: How to Empower Service Workers across Cultures? (自决赋权, 心理赋权, 关系赋权: 如何在差异文化背景下赋权予服务员工)”, Earmarked Grants awarded by Research Grants Council, 2006-2008
“Service Relationship and Consumer Reaction to Service Failure: A Cross-Cultural Study (服务关系与消费者对强差人意服务的反应︰一个跨文化的研究)”, Earmarked Grants awarded by Research Grants Council, 2005-2007
“The Impact of Empowerment on Employee and Customer Satisfaction: A Comparison between Service Organisations in PRC, Hong Kong and North America (权力下放对员工和顾客满意度的影响—比较在中国内地，香港特别行政区和北美州的服务机构)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
“Professionalism and Service Quality in Hospitality and Tourism (专业化与酒店及旅游服务质素的关系)”, Earmarked Grants awarded by Research Grants Council, 2000-2003
“Service Quality and the Congruency of Employee Perceptions and Customer Perceptions (员工与顾客对服务质素知觉的异同)”, Earmarked Grants awarded by Research Grants Council, 2000-2003