Jia, Jamie Jianmin（贾建民） BS (Southwest Jiaotong); MS (Shanghai Jiao Tong); PhD (Texas at Austin)



Adjunct Professor
ContactDepartment of Marketing

Room 1101, 11/F
Cheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong

+852 3943 8558

jjia@cuhk.edu.hk


BiographyProf. Jianmin Jia (Jamie) is an Adjunct Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, and he is currently the Presidential Chair Professor at CUHK-Shenzhen. He was a Professor and Chairman in Department of Marketing at CUHK, and Dean of School of Economics and Management, Southwest Jiaotong University, China.
Prof. Jia received his PhD from the McCombs School of Business at The University of Texas at Austin. He was a visiting scholar at Carnegie Mellon University and Duke University. Prof. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (US), and his dissertation about “Measures of risk and risk-value theory” received Honorable Mention Award from The University of Texas at Austin. He was one of the INFORMS Franz Edelman Laureates in 2004. Recently, he received the 2019 Fudan Outstanding Contribution Award of Management.
Prof. Jia served as a member of the National MBA Education Supervisory Committee of China for three consecutive terms, a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China, Academic Trustee of Marketing Science Institute (US), and Vice Chairman of the Academic Committee of China Marketing Association, an Associate Editor of Operations Research, and an Associate Editor of Decision Analysis (the INFORMS journal). Prof. Jia’s research and teaching interests include big data marketing, social networks, consumer choice, and decision making under risk, and he published in Nature, Nature Communications, Management Science, Marketing Science, Journal of Consumer Research, Psychological Science, Journal of Risk and Uncertainty, Operations Research and other leading international and Chinese journals.
Research InterestsBig Data Marketing
Social Networks
Decision Making
Perceptions of Risk
Publications & Working PapersJ.S. Jia*, Y. Li, X. Lu, Y. Ning, N. Christakis, J. Jia* (2021), “Triadic Embeddedness Structure in Family Networks Predicts Mobile Communication Response to a Sudden Natural Disaster,”?Nature Communications, 12(1), 4286. (*Corresponding author).
Y. Chung, Y. Li, and J. Jia (2021), “Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding,” Journal of the Academy of Marketing Science, forthcoming.
J.S. Jia, X. Lu, Y. Yuan, G. Xu, J. Jia*, and N.A. Christakis (2020), “Population Flow Drives Spatio-Temporal Distribution of COVID-19 in China,” Nature, 582, 389-394. (*Corresponding author)
B. Wu, Y. Guan, and J. Jia (2020), “Does Online Ticket Booking System Make People Better Off? An Empirical Study on Railway Service,” Transportation Research Part F: Psychology and Behaviour, 73, 143-154.
Y. He, J.S. Dyer, J.C. Butler, and J. Jia (2019), “An Additive Model of Decision Making under Risk and Ambiguity,” Journal of Mathematical Economics, 85, 78-92.
W. Cao, X. Feng, J. Jia, and H. Zhang (2019), “Characterizing the structure of the railway network in China: A complex weighted network approach“, Journal of Advanced Transportation.
Jayson S. Jia, Jianmin Jia, Christopher K. Hsee, and Baba Shiv (2017), “The Role of Hedonic Behaviour in Reducing Perceived Risk: Evidence From Postearthquake Mobile-App Data,” Psychological Science, 28(1), 23–35.
Rong Chen and Jianmin Jia (2012), “Regret and Performance Uncertainty in Consumer Repeat Choice,”?Marketing Letters, 23(1), 353-365.
Jianmin Jia and James Dyer (2009), “Decision making based on risk value tradeoffs.” In?The Mathematics of Preference, Choice and Order: Essays in Honor of Peter C. Fishburn, 59-72, edited by Brames et al., Springer-Verlag (Studies in Choice and Welfare Series).
J. C. Butler, J. S. Dyer, J. Jia, and K. Tomak (2008), “Enabling E-transactions with Multi-attribute Preference Models,”?European Journal of Operational Research,?186(2),?748-765.
J. Jia, J. S. Dyer, and J. Butler (2008), “Axiomatic measures of risk and risk-value models.” In?Encyclopedia of Quantitative Risk Analysis and Assessment, 94-103, edited by E. Melnick & B. Everitt, John Wiley & Sons.
J. Jia, J. S. Dyer, and J. Butler (2008), “Axiomatic models of perceived risk.” In?Encyclopedia of Quantitative Risk Analysis and Assessment, 84-93, edited by E. Melnick & B. Everitt, John Wiley & Sons.
J. C. Butler,?J. S. Dyer, and J. Jia (2006), “Using Attributes to Predict Objectives in Preference Models,”?Decision Analysis, 3(2), 100-116.
Rong Chen and Jianmin Jia (2005), “Consumer choices under small probabilities: Overweighting or underweighting?”?Marketing Letters, 16(1), 5-18.
J. C. Butler, J. S. Dyer, and J. Jia (2005), “An empirical investigation of the assumptions of risk-value models,”?Journal of Risk and Uncertainty, 30(2), 133-156.
J. C. Butler, A. N. Chebeskov, J. S. Dyer, T. A. Edmunds, J. Jia, and V. I. Oussanov (2005), “The United States and Russia evaluate plutonium disposition options with multiattribute utility theory,”?Interfaces, 35(1), 88-101.
M.F. Luce, J. Jia, and G. W. Fischer (2003), “How much do you like it? Within-alternative conflict and subjective confidence in consumer judgments,”?Journal of Consumer Research, 30(3), 464-472.
J. Jia, J. S. Dyer, and J. C. Butler (2001), “Generalised disappointment models,”?Journal of Risk and Uncertainty, 22(1), 59-78.
G.W. Fischer, J. Jia, and M.F. Luce (2000), “Attribute conflict and preference uncertainty: The RandMAU Model,”?Management Science, 46(5), 669-684.
G.W. Fischer, M.F. Luce, and J. Jia (2000), “Attribute conflict and preference uncertainty: Effects on response time and error,”?Management Science, 46(1), 88-103.
J. Jia, J. S. Dyer, and J. C. Butler (1999), “Measures of perceived risk,”?Management Science, 45(4), 519-532.
R.T. Rust, J. J. Inman, J. Jia, and A. Zahorik (1999), “What you don’t know about customer-perceived quality: The role of customer expectation distributions,”?Marketing Science, 18(1), 77-92.
J. S. Dyer, T. Edmunds, J. C. Butler, and J. Jia (1998), “A multiattribute utility analysis of alternatives for the disposition of surplus weapons-grade plutonium,”?Operations Research, 46(6), 749-762.
James S. Dyer and Jianmin Jia (1998), “Preference conditions for utility models: A risk-value perspective,”?Annals of Operations Research, 80, 167-182.
J. Jia, G.W. Fischer and J. S. Dyer (1998), “Attribute weighting methods and decision quality in the presence of response error: A simulation study,”?Journal of Behavioural Decision Making, 11(2), 85-105.
J. C. Butler, J. Jia, and J. S. Dyer (1997), “Simulation techniques for the sensitivity analysis of multi-criteria decision models,”?European Journal of Operational Research, 103(3), 531-546.
James S. Dyer and Jianmin Jia (1997), “Relative risk-value models,”?European Journal of Operational Research, 103(1), 170-185.
J. J. Inman, J. S. Dyer, and J. Jia (1997), “A generalised utility model of disappointment and regret effects on post-choice valuation,”?Marketing Science, 16(2), 97-111.
Jianmin Jia and James S. Dyer (1996), “A standard measure of risk and risk-value models,”?Management Science, 42(12), 1691-1705.