The programme is research-oriented with each student being directly supervised by a faculty member.

MPhil Stream

• Complete all the graduate courses required by the Department.
• When deemed necessary by advisor/supervisor, student may be required to take other courses.
• Each MPhil student is required to give an oral presentation on his/her research progress.
• Each MPhil student is required to submit a thesis and pass the oral defence of the thesis for graduation.

PhD Stream

Pre-candidacy

• Complete all the graduate courses required by the Department.
• When deemed necessary by advisor/supervisor, student may be required to take other courses.
• Each PhD student is required to pass a written candidacy examination within the maximum period of his/her candidacy stage for the advancement to his/her postcandidacy stage.
• Submit thesis proposal and defence.

Post-candidacy

• Each PhD student is required to submit a thesis and pass the oral defence of the thesis for graduation.

Fields of Specialization

The Department of Marketing’s research places strong emphasis on the cross-cultural and international dimensions of marketing, especially those related to Hong Kong and the Chinese Mainland. Faculty members have diversified research interests that encompass the following areas:

1. Service Marketing
Major focuses include service quality, channel management and the integration of marketing, human resource management and operations in service organizations.

2. China Marketing
Following the launch of China's open door policy in 1979, Hong Kong has assumed an important ‘gateway’ position in China trade. The open door policy also provides fruitful opportunities for faculty members interested in studying issues related to China marketing.

3. Sociocultural Aspects of Marketing
Marketing involves both technical and social elements. Whereas the technical elements are universally applicable irrespective of time and place, the social elements are market-specific and manifest the cultural peculiarities of a society at large. Consequently, consideration of the impact of sociocultural factors upon marketing is important in the formulation of strategies, and receives close research attention from marketing scholars.

Please visit the Division’s homepage for more information.

In addition to the general requirements of the Graduate School, applicants are also required to submit the following documents:

1. a preliminary research proposal;
2. a statement of purpose;
3. a copy of previous written work such as a thesis, research project report, or any published articles;
4. an official hard copy of GMAT or GRE report (taken in or after January 2012).

GMAT Institution Code: R9H-0W-04

GRE Institution Code: 7488

TOEFL Institution Code: B022

Applicants should be committed to research and/or tertiary education.

Interview may be required.

1st round: 1 November 2017

2nd round: 1 December 2017

Last round: 2 January 2018 (while quota lasts)

1 December 2017
1.  By 12:00 noon (Hong Kong time) - to submit an initial application to RGC; and
2. By 5:00 p.m. (Hong Kong time) - to submit full application to CUHK
Please refer to HKPFS page for more details.