Trading favors for marketing advantage: Evidence from Hong Kong, China, and the United States
Publication in refereed journal


香港中文大学研究人员 ( 现职)

于宏硕教授 (市场学系)

钱共鸣教授 (管理学系)

李金汉教授 (酒店及旅游管理学院)

全文

数位物件识别号 (DOI) http://dx.doi.org/10.1509/jimk.13.1.1.58535

引用次数
Web of Sciencehttp://aims.cuhk.edu.hk/converis/portal/Publication/3WOS source URL
Scopushttp://aims.cuhk.edu.hk/converis/portal/Publication/3Scopus source URL

其它资讯

摘要This study examines the risk-taking paradigm in the context of international marketing activities. It explores the causes of questionable business practices of Hong Kong executives in international marketing activities and further substantiates the findings with two replication samples (i.e., Mainland Chinese executives and U.S. executives). The authors find that the nature of the corruption proposal and the operating business environment affect Hong Kong executives' risk-taking behavior (i.e., risk recognition, risk adjustment, and risky choice). The behaviors of Mainland Chinese executives and U.S. executives show a different picture. Developmental and cultural differences among the three economies explain the discrepancies. ? Journal of International Marketing.

着者Lee K.-H., Qian G.-M., Yu J.H., Ho Y.
期刊名称Journal of International Marketing
出版年份2005
月份4
日期6
卷号1http://aims.cuhk.edu.hk/converis/portal/Publication/3
期次1
出版社American Marketing Association
出版地United States
页次1 - http://aims.cuhk.edu.hk/converis/portal/Publication/35
国际标準期刊号1069-0http://aims.cuhk.edu.hk/converis/portal/Publication/31X
电子国际标準期刊号1547-7215
语言英式英语