Consumer reactions to corporate social responsibility brands: the role of face concern
Publication in refereed journal


香港中文大学研究人员 ( 现职)

尹振英教授 (酒店及旅游管理学院)

全文

数位物件识别号 (DOI) http://dx.doi.org/10.1108/JCM-03-2013-0493

引用次数
Web of Sciencehttp://aims.cuhk.edu.hk/converis/portal/Publication/0WOS source URL

其它资讯

摘要Purpose - Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the moderating influence of face concern on consumer responses to brands associated with corporate social responsibility (CSR).

着者Wan LC, Poon PS, Yu CL
期刊名称Journal of Consumer Marketing
详细描述Journal of Consumer Marketing.
出版年份2http://aims.cuhk.edu.hk/converis/portal/Publication/016
月份1
日期1
卷号33
期次1
出版社EMERALD GROUP PUBLISHING LTD
页次52 - 6http://aims.cuhk.edu.hk/converis/portal/Publication/0
国际标準期刊号http://aims.cuhk.edu.hk/converis/portal/Publication/0736-3761
电子国际标準期刊号2http://aims.cuhk.edu.hk/converis/portal/Publication/052-12http://aims.cuhk.edu.hk/converis/portal/Publication/0http://aims.cuhk.edu.hk/converis/portal/Publication/0
语言英式英语

关键词Brand management; Corporate social responsibility; Face concern; Perceived brand quality
Web of Science 学科类别Business; Business & Economics