Dr. NERVINO Esterina PhD (The Hong Kong Polytechnic University), MA (Universita' degli Studi di Modena e Reggio Emilia), BA (Universita' degli Studi della Calabria)

Assistant Professor, Department of English
Assistant Professor, Department of Marketing

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Visiting address
CMC-M8085

e.nervino@cityu.edu.hk
Phone: +852 34428732

Author IDs ORCID iD: 0000-0003-1945-2130
Scopus Author ID: 57222153600

Willing to take PhD students: yes
Willing to talk to media: yes



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BiographyEsterina Nervino is currently Assistant Professor at City University of Hong Kong holding a joint appointment at the Department of English and the Department of Marketing. She is also Junior Adjunct Professor of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy), and invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University. Her research interests include: Social Semiotics, Multimodal Discourse Analysis, Corpus Linguistics, and ESP.?Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience.
Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group she also took on the additional role of Public Relations Lead for the Group working on internal/external communication and ESG strategy.?
Research Interests/AreasSocial Semiotics, Multimodal Discourse Analysis, Corpus Linguistics, and ESP.
Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience.
Qualifications/ExperiencesExecutive Education Certificate, Social Entrepreneurship from INSEAD, Singapore
Services in CityUDepartmental Internship Coordinator, Department of English
Departmental Career Coordinator, Department of English