Dr. ZHAO Huazhong 赵华中博士 Department of Marketing
Assistant Professor

Address
10-225, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34429910

Fax
+852 34420346

Email
h.zhao@cityu.edu.hk

Personal Web
https://www.cb.cityu.edu.hk/staff/huazzhao/
SSRN Web
http://papers.ssrn.com/author=1553481



Qualifications PhD - Marketing (University of Florida)
MSc - Computer Science (Oxford University)
BEng - Computer Science (Tsinghua University)


Publications Journal Publications and Reviews Gao, Haibing; Kumar, Subodha; Tan, Yinliang (Ricky); Zhao, Huazhong / Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. January 2022; In: Information Systems Research.

Tan, Yinliang (Ricky); Xiong, Yan; Gao, Haibing; Li, Xi; Zhao, Huazhong / Less is More? The Strategic Role of Retailer’s Capacity. October 2021; In: Production and Operations Management. Vol. 30, No. 10, pp. 3354-3368

Gao, Haibing; Zhao, Huazhong; Tan, Yinliang (Ricky); Lin, Ya (Lisa); Wei, Lai / Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value. December 2020; In: Production and Operations Management. Vol. 29, No. 12, pp. 2661–2678

Wang, Qi; ZHAO, Huazhong; Xie, Jinhong / Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects. December 2016; In: Customer Needs and Solutions. Vol. 3, No. 3-4, pp. 159–174


Chapters, Conference Papers, Creative and Literary Works Li, Xi; Zhao, Huazhong / Digitalization and Omnichannel Retailing. September 2021; The Oxford Handbook of Supply Chain Management.