Dr. CHEUNG Sau Lan Fanny 张秀兰博士 Department of Marketing
Assistant Professor

Address
10-215, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34427893

Fax
+852 34420346

Email
mkfach@cityu.edu.hk



Research Areas Cross Cultural Advertising
Service Internationalization


Qualifications PhD - International Business & International Marketing
MA - Business Analysis


Biography Dr. Fanny Cheung received her Ph.D from University of Bradford and MA from Lancaster University, UK. She has been working in the advertising industry prior joining City University. Her current research focuses on Cross-Cultural Advertising and Service Internationalization. She has involved in research projects funded by National Natural Science Foundation of China. She has also been involved in consultancy work and served as advisor for multinational corporations, educational institutions and public organizations.


Professional Qualifications QualificationCertifying Organization
Fellow Chartered Institute of Marketing, U.K.
Chartered Marketer Chartered Institute of Marketing, U.K.


Research Grants PI: "The Application of Content Strategies to Digital Promotion
Competition and Cooperation in Asia and Europe : Corporate and Government Perspectives and Strategies". pp. 149-170


Scholarly Books, Monographs, Reports and Case Studies Cheung, Fanny Sau Lan; Leung, Wing Fai / Baby Milk Powder Advertisements in Hong Kong Guilty of Exaggerated Claims. 2015;

Cheung, Fanny Sau Lan; Leung, Wing Fai / Lake Silver's Misleading TV Ad. 2015;

Cheung, Fanny Sau Lan; Leung, Wing Fai / Standard Chartered Hong Kong Marathon—From a Sporting Event to a Community Event. 2015;



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