Dr. YIN Xueyan 殷雪妍博士 Department of Information Systems
Assistant Professor

Address
6-250, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34429617

Fax
+852 34420370

Email
xueyayin@cityu.edu.hk

Public CV
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Research Areas Multimedia Content Design, Entertainment Analytics, Social Media Analytics


Qualifications PhD - Information System (Arizona State University)
MS - Data Analytics (Clarkson University)
BS - Management Information System (Clarkson University)


Biography Xueyan Yin received her Ph.D. in Information System from Arizona State University.
Herresearchfocuses on digital media data analytics such as multimedia content design, use of internet water armyand game-based promotion strategy. She applies numerousresearchmethods in her studies including machine learning and econometrics analysis. She has strong interests in pursuing projects with high-societal and practical impact.
ResearchMethodology: Computer Vision, Machine Learning, Econometrics
ResearchInterest: Multimedia Content Design, Entertainment Analytics, Social Media Analytics


Publications Chapters, Conference Papers, Creative and Literary Works Wu, Zhenhua; Yin, Xueyan; Zhang, Fan; Chen, Pei-Yu / Do Firms Prefer Likers or Doubters?. July 2019; PROCEEDINGS OF?The 13th China Summer Workshop on Information Management: CSWIM 2019. pp. 278-284