朱东红副教授

所属单位工商管理系
研究方向消费者行为、网络营销

电　　话
电子邮件zhudonghong1982@126.com

个人简介
研究成果
教育背景2009.09-2012.06 华中科技大学管理学院 博士讲授课程市场营销、定价研究领域网络营销、消费者行为科研项目1、国家自然科学基金青年项目. SoLoMo情形下“下一个最佳购物建议”(NBO)对消费者决策的影响机制研究. 2014-2016（结题评估：优秀）2、中国博士后科学基金特别资助项目.在线推荐情形下产品协同对消费者即时交叉购买的影响.2014.
代表性文章 [1] Zhu, Dong Hong(*); Zhang, Zhi Jie; Chang, Ya Ping; Liang, Shichang. (2019). Good discounts earn good reviews in return? Effects of price promotion on online restaurant reviews, International Journal of Hospitality Management, 77, 178-186. （SSCI, JCR一区期刊） [2] Zhu, Dong Hong; Wang, Ya Wei(*); Chang, Ya Ping. (2018). The influence of online cross-recommendation on consumers' instant cross-buying intention: The moderating role of decision-making difficulty. Internet Research, 28(3), 604-622. （SSCI, JCR一区期刊） [3] Zhu, Dong Hong; Ye, Zhen Qi(*); Chang, Ya Ping. (2017). Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the US and China. Computers in Human Behavior, 76, 483-493. （SSCI, JCR一区期刊） [4] Zhu, Dong Hong(*); Sun, Hui; Chang, Ya Ping. (2017). How the content of location-based advertisings influences consumers' store patronage intention. Journal of Consumer Marketing, 34(7), 603-611. [5] Zhu, Dong Hong; Chang, Ya Ping(*); Luo, Jian Jun. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8-16. （SSCI, JCR一区期刊） [6] Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping(*). (2016). Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source. Journal of Retailing and Consumer Services, 31, 287-29. （SSCI, JCR二区期刊） [7] Zhu, Dong Hong; Chang, Ya Ping(*). (2015). Effects of interactions and product information on initial purchase intention in product placement in social games: the moderating role of product familiarity. Journal of Electronic Commerce Research, 16(1), 22-33. （SSCI, JCR三区期刊） [8] Zhu, Dong Hong; Chang, Ya Ping(*); Chang, An. (2015). Effects of free gifts with purchase on online purchase satisfaction. Internet Research, 25(5), 690-706. （SSCI, JCR一区期刊） [9] Zhu, Dong Hong; Chang, Ya Ping(*); Luo, Jian Jun; Li, Xin. (2014). Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing & Management, 50(5), 675-682. （SSCI, JCR一区期刊） [10] Zhu, Dong Hong; Chang, Ya Ping(*). (2014). Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 30(1), 328-334. （SSCI, JCR一区期刊） [11] Zhu, Dong Hong; Chang, Ya Ping(*). (2014). Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development， 30（2）， 172-180. （SSCI, JCR三区期刊） [12] Zhu, Dong Hong; Chang, Ya Ping(*). (2013). Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China. Journal of Business Ethics， 30（2）， 111-121. （SSCI, FT45期刊） [13] Chang, Ya Ping; Zhu, Dong Hong (*). (2012). The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China. Computers in Human Behavior, 28(3), 995-1001. （SSCI, JCR一区期刊） [14] Chang, Ya Ping; Zhu, Dong Hong (*). (2011). Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption. Computers in Human Behavior, 27(5), 1840-1848. （SSCI, JCR一区期刊） [15] 常亚平, 陆志愿, 朱东红(*). (2015). 在线社会支持对顾客公民行为的影响研究. 管理学报, 12(10), 1537-1543.（CSSCI期刊） [16] 朱东红, 常亚平. 老化品牌产品创新对消费者购买意愿的影响研究. 软科学, 2012, 26(1), 142-144. （CSSCI期刊） [17] 常亚平, 朱东红, 李荣华. 感知产品创新对冲动购买的作用机制研究. 科研管理, 2012, 33(3), 18-26. （CSSCI期刊） [18] 常亚平，朱东红. 社交网络用户参与动机的测量. 图书情报工作，2011, 14: 32-35.（CSSCI期刊） [19] 常亚平, 朱东红, 张金隆. 影响消费者重复网上购物行为因素的实证研究------基于电子商务环境和网络商店因素的数据分析. 管理评论, 2009, 21(4), 65-71. （CSSCI期刊）