黄琢玮? Zhuowei (Joy) Huang, 博士/Ph.D.
副教授/Associate Professor，博士生导师/Ph.D. Supervisor
Email：huangzhw53@mail.sysu.edu.cn
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教育经历/Education
美国普渡大学旅游与酒店管理学院（School of Hospitality and Tourism Management, Purdue University），旅游管理专业，博士
中山大学地理科学与规划学院，人文地理专业，硕士
北京大学城市与环境学系，自然地理专业，学士
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研究兴趣/Research Interests
社交媒体、新技术与旅游目的地管理 / Social media, new technologies, and destination management
社交媒体与新技术发展背景下的消费者行为、体验和消费文化研究 / New media, new technologies, and consumer behavior research
可持续旅游 / Sustainable tourism
目的地营销和品牌化研究 / Destination marketing and branding
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简介/Introductions
黄琢玮博士拥有旅游地理学和管理学的教育背景，曾经在美国多所著名大学任教，具有丰富的跨文化教学和科研经历。黄博士的研究聚焦于社交媒体和新技术发展背景下的旅游目的地管理、消费者行为和消费文化研究。具体的研究课题包括社交媒体与旅游目的地的空间生产，新技术和新媒体背景下中国旅游消费文化的变迁与转型等。她已经在相关领域发表了30多篇文章，研究成果多次获得国际奖项。黄博士的很多文章发表在Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research, International Journal of Contemporary Hospitality Management等旅游和接待业管理领域的顶级刊物。
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获奖经历/Awards
2018年TTRA年会最佳研究论文提名
2018年TOSOK 国际旅游会议最佳论文奖
2014, 2016-2019 伊利诺伊大学（University of Illinois at Urbana-Champaign）学生心目中的优秀老师
2010年 Emerald/EFMD 接待业管理方向博士论文优异奖
Bilsland 博士论文奖学金, 普渡大学（Purdue University）
Ross 奖学金, 普渡大学（Purdue University）
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主持项目/Grants
1. 伊利诺伊州66号公路国内以及国际游客行为研究。委托方：伊利诺伊春田市旅游发展办公室。主持人。已结题
2. 中国游客对美国中西部旅游目的地的品牌感知研究。委托方：普渡大学中国中心。主持人。已结题。
3. 社交媒体在旅游目的地营销中的应用研究。委托方：中国国家旅游局。参与人。已结题。
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发表文章 /Publications
1. Weng, L., Huang, Z., & Bao, J. (2021). A model of tourism advertising effects. Tourism Management, published online. （一A）
2. Sun, J. Ling, L., & Huang, Z. (2020). Tourism migrant workers: The internal integration to rural tourism destinations. Annals of Tourism Research, published online. （一A）
3. Huang, Z., & Li, Q. (2020). The grand tour in 21st century: Perspectives of Chinese adolescents and their parents. Journal of China Tourism Research, 16(1), 23-44.
4. Qiu, S., Cai, L., Lehto, X., Huang, Z., Gordon, S., & Gartner, W. (2019). Reliving self-presentational concerns in rural tourism. Annals of Tourism Research, 74, 56-67. （一A）
5. Cai, L., Qiu, S., Huang, Z., & Lehto, X. (2018). Back-to-trueself as an identity element of Indiana rural tourism. Journal of Rural and Community Development, 13(3), 78-91.
6. Zhang, H., Huang, Z., Green, C., & Qiu, S. (2018). Place attachment and attendees’ experiences of homecoming event. Journal of Sport & Tourism, 22(3), 227-246.
7. Gao, J., Zhang, C., & Huang, Z. (2018). Chinese tourists’ view of nature, interest in animals and natural landscape interpretation preference: A generational perspective.? Journal of Sustainable Tourism, 26(4), 668-684. ?（一A）
8. Fu, X., Huang, Z., Li, Q., & Ksenia, K. (2018). Dissecting Chinese adolescents’ overseas educational travel experiences: Movements, representations and practices. Current Issues in Tourism, 21(10), 1115-1136. （一A）
9. Szende, P., Huang, Z., Miao, L. & Szennai, K. (2018). Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary. International Journal of Hospitality and Event Management, 2(1), 70-90.
10. Huang, Z., Hu, J., & Zhang, C. (2017). Destination brand personality and brand attachment – the importance of self-congruence. Journal of Travel & Tourism Marketing, 34(9), 1198-1210. （一A）
11. Gao, J., Huang, Z., & Zhang, C. (2017). Tourists’ perceptions of responsibility: an application of norm-activation theory. Journal of Sustainable Tourism, 25(2), 276-291. （一A）
12. Li, Q., Huang, Z., & Christianson, K. (2016). Ambiguity tolerance and advertising effectiveness. Annals of Tourism Research, 63, 216-222. （一A）
13. Huang, Z., & Miao, L. (2016). Illegitimate customer complaining behavior in hospitality service encounters: A frontline employee perspective. Journal of Hospitality and Tourism Research, 40(6), 655-684. （一A）
14. Li, Q., Huang, Z., & Christianson, K. (2016). Visual attention toward tourism photographs with text: An eye-tracking study. Tourism Management, 54, 243-258. （一A）
15. Huang, Z., & Cai, L. (2015). China hotel branding: An emerging research agenda. Journal of China Tourism Research, 10(1), 1-3.
16. Huang, Z., & Cai, L. (2015). Modeling consumer-based brand equity for multinational hotel brands – when hosts become guests. Tourism Management, 46, 431-443. （一A）
17. Huang, Z., Li, M., & Li, Q. (2015). Taiwan destination brand associations: From the perspective of mainland Chinese Tourists. Journal of Travel & Tourism Marketing, 32(1/2), 50-64. （一A）
18. Qiu, S., Li, M., Huang, Z., & Dang, N. (2015). Impact of tourism openness across the Taiwan Strait: Perspective of Mainland Chinese tourists. Asia Pacific Journal of Tourism Research, 20(1), 76-93.?
19. Li, Q., Huang, Z., & Zhang, J. (2014). Perceived value of Chinese calligraphic landscape in tourism settings: From the perspective of Chinese tourists. Journal of China Tourism Research, 10(4): 414-431.
20. Chen, Y., Huang, Z., & Cai, L. (2014). Image of China tourism and sustainability issues in Western Media – an investigation of National Geographic. International Journal of Contemporary Hospitality Management, 26(6): 855-878. （一A）
21. Huang, Z., Zhao, C., Miao, L., & Fu, X. (2014). Triggers and inhibitors of illegitimate customer complaining behavior – Anecdotes from frontline employees in the hospitality industry. International Journal of Contemporary Hospitality Management, 26(4): 544-571. （一A）
22. Huang, Z., Cai, L., Yu, X., & Li, M. (2014). A further investigation of revisit intention: A multi-group analysis. Journal of Hospitality Marketing and Management, 23(8): 815-832. （一A）
23. Wei, W., Miao, L., & Huang, Z. (2013). Customer engagement behaviors and hotel responses. International Journal of Hospitality Management, 33(June): 316-330. （一A）
24. Fu. X., Huang, Z., & Cai, L. (2012). Chinese water culture and implications for cruise tourism – a five-dimension framework. International Journal of Tourism Anthropology, 2(4): 318-329.
25. Zhang, H., Lu, L., Cai, L., & Huang, Z. (2011). Tourism destination image structural model and visitors’ behavioral intentions: Based on confirmatory study of localization of potential consumers. Tourism Science, 25(1): 35-45.
26. Huang, Z., & Cai, L. (2011). Destination choice model for transitional travel: college students in China. Tourism Management, 32(3): 697-699. （一A）
27. Huang, Z., & Cai, L. (2010). Online image of multinational hotel brands on different language platforms. Journal of China Tourism Research, 6, 279-295.
28. Li, M., Cai, L., Lehto, X.Y., & Huang, Z. (2010). A missing link in understanding revisit intention – the role of motivation and image. Journal of Travel & Tourism Marketing, 27(4), 335-348. （一A）
29. Huang, Z., Li, M., & Cai, L. (2010). A model of community-based festival image. International Journal of Hospitality Management, 29(2), 254-260. （一A）
30. Huang, Z., Cai, L., & Ismail, J.A. (2010). Cognitive image change and loyalty in destination branding. International Journal of Services Technology and Management, 13(3/4), 234-246.
31. Cai, L., Liu, J., & Huang, Z. (2010). Effects of population migration on rural tourism. International Journal of Services Technology and Management, 13(3/4): 192-204.
32. Li, M., Huang, Z., & Cai, L. (2009). Benefit segmentation of visitors to a rural community-based festival. Journal of Travel & Tourism Marketing, 26(5/6), 585-598. （一A）
33. Cai, L., Liu, J., & Huang, Z. (2008). Identifying rural tourism markets: a practical tool. Journal of Hospitality Marketing & Management, 17(3-4), 418-434. （一A）
34. Wu, B., Huang, Z., & Ma, X. (2004). A study on spatial structure of rural tourism attractions in suburban areas of China. Scientia Geographica Sinica, 24(6), 757-763. ?
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学术服务/Academic Services
1. 副主编, Journal of Leisure Research; 2018-present ?
2. 编委, Journal of China Tourism Research; 2016-present
3. 编委, International Journal of Hospitality and Event Management; 2013-present
4. 编委，旅游论坛，2018年-现在





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