Robert J. Trulaske, Sr. Professor and Professor of Marketing



Office:335
Building:Cornell Hall
Phone:(573) 884-0920
Email:zou@missouri.edu
Link:http://business.missouri.edu/zou/
Vita:zou-vita.pdf
Professor Zou’s research interests are in global marketing strategy, export marketing, and international joint ventures/foreign market entry strategy. Professor Zou’s publications include articles inJournal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, Decision Sciences,among others. He is a co-author of the book:Export Marketing Strategy. He is the recipient of the 1998 Hans B. Thorelli Best Paper Award inJournal of International Marketing,the 1999 Best Paper Award inInternational Marketing Review,and the 2003 American Marketing Association Global Marketing SIG’s inaugural "Excellence in Global Marketing Research Award" for the article that is considered to have most significantly influenced the direction of global marketing research in the preceding ten years. Professor Zou is a Consulting Editor ofJournal of International Business Studies, the top journal in international business, and the Series Editor ofAdvances in International Marketing. Between 2005 and 2007, he served as a Department Editor ofJournal of International Business Studies. Professor Zou is a member of the editorial review boards ofJournal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing,andJournal of International Management. Since 2006, Professor Zou has been an External Professor of Marketing at Guanghua School of Management ofPeking University. Since 2007, he has been an Honorary Professor of Marketing at the Business School ofUniversity of International Business and Economics(UIBE) in Beijing.