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李义娜
特任副研究员
+86-
yinali(at)ustc.edu.cn(at)换成@
工商管理系
市场营销




个人简介 研究成果 项目信息 服务信息


李义娜，博士，副研究员。主要研究领域：消费者行为。南开大学和美国得克萨斯A&M大学博士后。


期刊论文
Rui Wang, Yi-Na Li, Jiuchang Wei* (2020), Growing in the Changing Global Landscape: The Intangible Resources and Performance of High-tech Corporates, Asia Pacific Journal of Management, forthcoming
Huizhen Jin*, Yi-Na Li*, Dongjin Li*, Jun Zheng* (2020), The Effects of Physical Activity Calorie Equivalent Labeling on Dieters’ Food Consumption and Post‐consumption Physical Activity, Journal of Consumer Affairs, 54(2): 723-742.https://doi.org/10.1111/joca.12299
Xinzhe Lin, Yi-Na Li*, Xiaolan Wan, Jiuchang Wei (2020), Market Reaction to the International Acquisitions by Chinese Firms: The Role of Potential Intelligence Sourcing and Preannouncement, Chinese Management Studies, 14(4):915-934doi.org/10.1108/CMS-11-2019-0394
Huan Yang, Yi-Na Li*, Kang Zhang (2020), The Interactive Influences of Color Attributes on Color Perception Bias, The Visual Computer, 36(5): 925-937.https://doi.org/10.1007/S00371-019-01706-6
Yi-Na Li, Kang Zhang*, Dong-Ni Hu, Mao Lin Huang (2019), The influence of edge bundling on visual information search, Information Sciences, 495:234-246. doi:https://doi.org/10.1016/j.ins.2019.05.007
Chu-Bing Zhang, Yi-Na Li*, How social media usage influences B2B customer loyalty: Roles of trust and purchase risk (2019), Journal of Business and Industrial Marketing. doi:10.1108/JBIM-07-2018-0211.
Yi-Na Li, Miaomiao Cai, Kaiya Wu*, Jiuchang Wei (2019), Decoupling Analysis of Carbon Emission from Construction Land in Shanghai, Journal of Cleaner Production, 210: 25-34.doi.org/10.1016/j.jclepro.2018.10.249
Meng-Jia Zhang, Jie Li*, Kang Zhang*, Yi-Na Li (2017), Visual Exploration of 3D Geospatial Networks in A Virtual Reality Environment, Computer Journal, 61(3), 447-458.doi.org/10.1093/comjnl/bxx117
Yi-Na Li*, Kang Zhang, Dong-Jin Li (2017),How Dimensional and Semantic Attributes of Visual Symbol Influence Relative Value Estimation,ACM Transactions on Applied Perception,Vol.14, Iss. 3 Article No.18. doi:http://dx.doi.org/10.1145/**
Yi-Na Li, Kang Zhang*, Dong-Jin Li (2017), Rule-Based Automatic Generation of LogoDesigns, Leonardo, 50(2):177-181. doi:https://doi.org/10.1162/LEON_a_00961
Chu-BingZhang, Yi-Na Li*, Bo-Wu, Dong-JinLi (2017), The Roles of Network Externalities and Social Interaction Ties inBuilding Wechat Users’ Continuance Intention, Computers in Human Behavior,69: 284-293.doi:10.1016/j.chb.2016.11.069
Yi-Na Li, Dong-Jin Li*, Kang Zhang (2016), The Impact of Metaphors on InformationVisualization,Journal of Visualization,20(76):1-18.doi:10.1007/s12650-016-0371-9




科研课题和项目
主持2020国家自然科学基金面上项目“健康管理平台用户的长期自我控制行为研究”。
主持2017国家自然科学基金青年项目“视觉表意机制对消费者信息处理及决策的影响研究”。
主持2017教育部人文社会科学研究青年基金项目“公共风险警示信息的视觉传递策略研究”。
主持2014年第56批中国博士后基金面上项目“营销沟通中图像修辞及影响机制研究”。