杨水清，男，湖北仙桃人，管理学博士，副教授，硕士生导师。浙江省“新世纪151人才工程”第二层次培养人员，浙江财经大学杰出中青年教师支持计划（A类）入选者，蜂巢团队“新零售理论与用户行为研究”负责人，中国“双法”研究会计算机模拟分会理事。近年来在SSCI收录和基金委管理学部认定的中文期刊上发表学术论文三十余篇；主持和参与多项国家级与省部级项目，获第十九届浙江省哲学社会科学优秀成果三等奖一项，Emerald 2017年度最佳论文奖一项；多次担任国内外学术会议程序委员会委员，是多个国内外期刊的匿名审稿人。
一、主要工作与访学经历
2012/07–至今 浙江财经大学，信息管理与人工智能学院，教师
2013/02–2013/05 香港大学，商学院，访问****
2015/07–2016/01 德州大学泛美分校，信管学院，访问****
2014/04–2016/10 浙江大学，管理学院，博士后
2008/09–2012/06 华中科技大学，管理学院，博士研究生
二、研究方向与主讲课程
主要研究领域：新兴技术环境下消费者行为、神经营销与消费决策、商务智能与数据挖掘。
主讲课程：数字化营销、社会化商务行为分析、管理信息系统、移动商务、企业资源计划、大学生就业与创业指导。
三、代表性学术论文与专著（第一作者或通讯作者）
[1] X. Chen, J. Ma, J. Wei, Yang, S*(杨水清), The role of perceived integration in WeChat usages for seeking information and sharing comments: A social capital perspective. Information & Management, 2020: 103280. (SSCI)通讯作者
[2] Y. zhou, Yang, S*(杨水清), Y. li, Y. chen, J. Yao, A. Qazi, Does the review deserve more helpfulness when its title resembles the content? Locating helpful reviews by text mining. Information Processing & Management, 2020. 57(2): 102179. (SSCI)通讯作者
[3] Yang, S. (杨水清), Y. Zhou, J. Yao, Y. Chen, J. Wei, Understanding online review helpfulness in omnichannel retailing. Industrial Management & Data Systems, 2019. 119(8): 1565-1580. (SSCI)第一作者
[4] Y. Li, Yang, S*(杨水清), S. Zhang, W. Zhang, Mobile social media use intention in emergencies among Gen Y in China: An integrative framework of gratifications, task-technology fit, and media dependency. Telematics and Informatics, 2019. 42: 101244. (SSCI)通讯作者
[5] Yang, S. (杨水清), S. Zhou, X. Cheng,Why do college students continue to use mobile learning? Learning involvement and self‐determination theory. British Journal of Educational Technology, 2019. 52(2): 626-637. (SSCI)第一作者
[6] Yang, S. (杨水清), J. Hui, J. Yao, Y. Chen, and J. Wei, Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity, Computers in Human Behavior, 2018. 89(1): 16-26. (SSCI)第一作者
[7] Y. Li, Yang, S* (杨水清), Y. Chen, and J. Yao，Effects of perceived online–offline integration and internet censorship on mobile government microblogging service continuance: A gratification perspective, Government Information Quarterly, 2018. 35(4): 588-598. (SSCI)通讯作者
[8] Y. Chen, S. Wang, J. Yao, Y. Li, and Yang, S*(杨水清), Socially responsible supplier selection and sustainable supply chain development: A combined approach of total interpretive structural modeling and fuzzy analytic network process, Business Strategy and the Environment, 2018. 27(8): 1708-1719. (SSCI) 通讯作者
[9] Yang, S. (杨水清), Y. Lu, P. Y. K. Chau, and S. Gupta, Role of channel integration on the service quality, satisfaction, and repurchase intention in a multi-channel (online-cum-mobile) retail environment, International Journal of Mobile Communications, 2017. 15(1): 1-25. (SSCI)第一作者
[10] Yang, S. (杨水清), B. Wang, and Y. Lu, Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit, Computers in Human Behavior, 2016. 64(1): 486-496. (SSCI) 第一作者
[11] Yang, S. (杨水清), Y. Liu, and J. Wei, Social capital on mobile SNS addiction: A perspective from online and offline channel integrations, Internet Research, 2016. 26(4): 982-1000, (SSCI)第一作者
[12] Yang, S. (杨水清), Role of transfer-based and performance-based cues on initial trust in mobile shopping services: a cross-environment perspective, Information Systems and e-Business Management, 2016. 14(1): 1-24. (SSCI)第一作者
[13] Yang, S. (杨水清) Y. Chen, and J. Wei, Understanding consumers' web-mobile shopping extension behavior: a trust transfer perspective, Journal of Computer Information Systems, 2015.55(2): 78-87 (SSCI) 第一作者
[14] Yang, S. (杨水清) Lu, Y., Chen, Y., and Gupta, S Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms, Behaviour & Information Technology, 2015.34(12): 1135-1146. (SSCI)第一作者
[15] Yang, S. (杨水清) Understanding B2B customer loyalty in the mobile telecommunication industry: a look at dedication and constraint, Journal of Business & Industrial Marketing, 2015. 30(2): 117-128.(SSCI) 第一作者
[16] Yang, S. (杨水清)., Wang, Y., & Wei, J. Integration and consistency between web and mobile services. Industrial Management & Data Systems, 2014.114(8): 1246-1269. (SSCI)第一作者
[17] Yang, S. (杨水清), Lu, Y., Wang, B., & Zhao, L. The benefits and dangers of flow experience in high school students’ internet usage: The role of parental support. Computers in Human Behavior, 2014. 41: 504-513. (SSCI)第一作者
[18] Yang, S. (杨水清), Lu, Y, and Gupta, S. An empirical investigation of Mobile Services’ Cross-Category Promotions, International Journal of Mobile communications, 2013.11(6):580-596, (SSCI)第一作者
[19] Yang, S. (杨水清), Lu, Y, and Chau, P. Y. K. Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms, Decision Support Systems, 2013. 54(2): 858-869. (SSCI/SCI)第一作者
[20] Lu, Y., Yang, S*(杨水清), Chau, P. Y. K., and Cao, Y. Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective, Information & Management, 2011.48(8):393-403. (SSCI/SCI) 通讯作者
[21] Yang, S(杨水清), Lu, Y., Zhao, L., & Gupta, S. Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel. Computers in Human Behavior, 2011.27(5), 1688-1696. (SSCI) 第一作者
[22] Yang, S. (杨水清), Lu, Y., Gupta, S., Cao, Y., and Zhang, R. Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits, Computers in Human Behavior, 2012.28(1):129-142, (SSCI) 第一作者
[23] Yang, S. (杨水清), Lu, Y., Gupta, S., and Cao, Y. Does Context Matter? The Impact of Use Context on Mobile Internet Adoption, International Journal of Human-Computer Interaction, 2012.28(8):530-541. (SSCI) 第一作者
[24]杨水清 消费者渠道扩展与选择行为研究，人民邮电出版社，[ISBN] 978-7-115-37651-0，2015专著
[25]杨水清，鲁耀斌，曹玉枝，移动支付服务初始采纳模型及其实证研究.管理学报, 2012. 9(9): 1365-1372.
[26]杨水清，鲁耀斌，曹玉枝，基于跨渠道的消费者移动支付采纳研究.科研管理2011. 9(12): 81-90.
四、主要科研项目
[1] 教育部产学合作协同育人项目:基于眼动-脑电技术的神经营销学课程师资培训，(9)主持
[2] 国家自然科学基金面上项目：移动互联网环境下O2O渠道整合与交互模式对顾客忠诚的影响：基于顾客体验视角（**）主持
[3] 浙江省自然科学基金一般项目:全渠道整合对顾客体验的影响:社会化交互模式的调节效应 （LY18G020015）主持
[4] 教育部人文社会科学青年基金项目：协同视角下移动商务用户采纳行为及其干预机制研究(13YJC630203)主持
[5] 浙江省自然科学基金一般项目:跨渠道视角下移动商务用户采纳与持续使用行为研究（LY14G020009）主持
邮箱：yangshuiqing@zufe.edu.cn
地址：浙江财经大学信息管理与工程学院402室