余琼蕾,女，浙江杭州人，1974年4月生。企业管理博士、副教授，硕士生导师。曾就读于英国赫尔大学，英国谢菲尔德大学。主讲《市场营销管理》、《战略品牌管理》、《消费者行为学》等课程。主要研究领域为市场营销管理、女性营销、内部营销、国际商务，在国内国际期刊上公开发表论文多篇。代表性研究成果有：lAshnai,B.,Smirnova,M.,Kouchtch,S.,Yu.Q.,Barnes,B.R.andNaudé,P.(2009)“AssessingRelationshipQualityinFourBusiness-to-BusinessMarkets”,MarketingIntelligence&Planning,Vol.27,No.1,ISSN0263-4503(2010OutstandingPaperAwardfortheJournal).lBarnes,B.R.,Siu,N.Y.M.Yu,Q.andChan,S.S.Y.,(2009)“ExploringCosmeticsAdvertisinginSouthernChina:AComparativeInvestigationofHongKongandShenzhen”,InternationalJournalofAdvertising,Vol.28,No.2,ISSN02650487.SSCI收录lYen,D.A.,Yu,Q,andBarnes,B.R.(2007)“FocusingonRelationshipDimensionstoImprovetheQualityofChinese-WesternBusiness-to-BusinessExchanges”,TotalQualityManagementandBusinessExcellence,Vol.18,No.8,ISSN1478-3363.SSCI收录lBarnes,B.R.,Kitchen,P.J.,Spickett-Jones,J.G.andYu,Q.(2004)“InvestigatingtheImpactofInternationalCosmeticAdvertisinginChina”,InternationalJournalofAdvertising,Vol.23No.3,ISSN0265-0487.SSCI收录lYu,Q.andBarnes,B.R.(2012)“InternalMarketOrientationandOrganisationalPerformance,AcademyofInternationalBusiness(SouthEastAsia)RegionalConference,December,Xiamen,China(BestPaperAward).