Nick is Vice President, Sales and Analytics for Disney Theatrical Group, where he has worked for nearly fifteen years.
Nick leads a team of seventeen Broadway Sales & Analytics professionals focused on digital marketing, tourism cultivation, group sales, yield management, dynamic pricing, ticketing operations and consumer relationship management. In addition, he provides oversight for the Box Office of Disney’s flagship Broadway theater – the New Amsterdam. Over the past decade-plus, this team has overseen?The Lion King's pricing and sales strategy, which has been featured in the?New York Times?("Ticket Pricing Puts?The Lion King?Atop Broadway's Circle of Life" - 3/17/14), helping it become the highest grossing global entertainment property ever. Other team successes include the launch of the Broadway musical?Frozen, the record-breaking productions of?Aladdin?at the New Amsterdam Theatre and?Newsies?at the Nederlander Theatre and multiple North American touring productions as well as influencing countless international productions worldwide from Australia to Japan to Mexico.






Adjunct Assistant Professor, Theatre