Title
Associate Professor

Department
Haas School of Business
Helen Wills Neuroscience Institute


Faculty URL
http://faculty.haas.berkeley.edu/mhsu/

Research Group
http://neuroecon.berkeley.edu

Email
mhsu@haas.berkeley.edu

Phone
(510) 642-1686


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Research Expertise and Interest
decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics

Research Description
Ming Hsu is an associate professor at the University of California, Berkeley. He holds appointments in the Haas School of Business and the Helen Wills Neuroscience Institute. Prof. Hsu’s research involves using neuroscientific and computational tools to understanding economic and consumer decision-making, and how brain-based methods can be used to generate and validate insights into people's?thoughts, feelings, and behavior.?