Title
Professor of Marketing

Department
Haas School of Business


Faculty URL
http://www.haas.berkeley.edu/faculty/iyer.html

Research Group
http://www.haas.berkeley.edu/~market

Email
giyer@haas.berkeley.edu

Phone
510-643-4328


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Research Expertise and Interest
coordination and contractual issues, distribution channels, supply chains retail competition, retailing institutions, internet institutions, competition markets for information and innovations