李正峰

经济学学士（上海财经大学）

商务与社会学硕士（UniversityofBath）

市场营销学博士在读（UniversityofWollongong）

研究方向：市场营销，广告心理学，企业社会责任

课程：市场营销

发表论文：

1．Li,Z.,Pomering,A.A.&NobleG.(2011).InvestigatingChineseandAustralianStudents’AwarenessandInterpretationofCSR,andtheInfluenceofStudying‘SociallyInnovativeCommerce’OverTime.AustralianandNewZealandMarketingAcademyAnnualConference2011:MarketingintheAgeofConsumerism:JekyllorHyde?

2．Li,Z.,Powell,S.M.&Pomering,A.A.(2011).Acomparisonofcorporatesocialresponsibility(CSR)practicedwithemployeesinChineseandMultinationalprivateFinancialIntermediationandAccountingcompaniesinChina.ProceedingsoftheAcademyofMarketingConference2011:MarketingFieldForever(pp.1-7).Liverpool,UK:AcademyofManagement.(PublicationID=38702)

3．Z.Li&B.Cheng(2008)TheDifficultiesof“PolluterPays”PolicyinAgriculturalPollutioninUKandMethodstoImproveIt,EcologicalEconomy,Vol.4No.2,pp243-250

4．Z.Li&M.Zhang(2008)InternationalInstitutions’InfluenceonChineseEnvironmentGovernanceandMethodstoImproveit(inChinese),FutureandDevelopment,Vol.29No.6,pp12-16

5．Z.Li&Z.Zhang(2006)AnAnalysisof“Eco-centricManagement”inChinaandMethodstoImproveit,EcologicalEconomy,Vol.2No.2,pp196-202

6．Z.Li(2006)TheNecessityandFeasibilityofLevyingEnvironmentalTaxinChina(inChinese),SustainableEconomicDevelopments：TheoriesandEmpiricalAnanlysis，TheEthnicPublishingHouse，pp694-711