姓名
布乃鹏

所在教学单位
（教学人员）
旅游管理系

职称
讲师

导师情况
硕士生导师

职务或学术兼职


1. 联合国世界旅游组织专家 Member of UNWTO Tourism Experts Panel
2. 亚太旅游协会中国专家Member of PATA Tourism Experts Panel
3. 世界旅游互联网大会副秘书长Deputy Secretary General, International Smart Tourism Conference
4. 山东大学威海国际旅游科学研究院副院长
5. 美国饭店协会教育学院注册高级教育导师 (Certified Hospitality Educator, CHE)
6. 国际期刊《International Journal of Contemporary Hospitality Management》审稿人
7. 国际期刊《Journal of Hospitality Marketing & Management》审稿人
8. 国际期刊《Journal of China Tourism Research》审稿人
9. 国际期刊《Journal of Destination Marketing & Management》审稿人
10. 国际期刊《Journal of Hospitality and Tourism Insights》审稿人
11. 《旅游论坛》期刊审稿人



联系方式
bunp@sdu.edu.cn

研究领域
旅游规划，旅游与文化，旅游经济预测

主讲课程
旅游目的地管理、旅游与文化、旅游人力资源管理

教育经历
2014.08 - 2018. 09 香港理工大学酒店及旅游业管理学院 旅游规划专业博士

主要论著
著作：
1、Hospitality Service English. Beijing, China: China Business Press, 2013
2、Tourism Psychology. Beijing, China: China Tourism Press, 2013
3、中国非正规就业性别差异研究. 香港：四季出版社，2018
4、Enhancing Destination Image and Competitiveness: A Tourism Planning Approach. Hong Kong: International Science Publishing House, 2019
5、上海旅游高质量发展体系研究. 中国：中国商务出版社，2019


Academic Publications：
24. 布乃鹏，弘扬红色文化，致力民族复兴，《光明日报》，2020年8月10日
23. Haiyan Kong, Naipeng Bu, Yue Yuan, Kangping Wang, Liyuan Kong, Jin Wang. (2020). The Influence of Perceived Internal Marketing on Employees’ Organizational Behaviors. Journal of Management and Strategy. 通讯作者
22. 布乃鹏，李娅南，孔海燕。基于fsQCA方法的区域旅游经济发展影响路径研究。东岳论丛，2020，09
21. 布乃鹏，激发内生动力，助力精准扶贫，《人民日报》，2020年4月29日
20. Bu, N., Ng, Barry., Kong, H. (2020). Research on the Influence of Big Data Knowledge Transfer on Value of Co-creation and Competitive Advantage of Smart Tourism Destinations. ACM International Conference Proceedings Series.（EI检索）
19. Bu, N. , Kong, H. , Barry, N. J. , Sun, N. , Yin, Z. & Yu, J. (2020). A numerical study on the competitiveness of china's cruise tourism under economic differences. Journal of Coastal Research, 103, 1116.
18. 布乃鹏，孔海燕，易顺。中国非正规就业女性化趋势分析。劳动经济评论，2020，3期
17. Bu, N. T. , Kong, H. , & Ye, S. (2020). County tourism development in china: a case study. Journal of China Tourism Research(4), 1-24.
16. 布乃鹏，孔海燕，易顺。代际视角下中国劳动力市场户籍工资差异研究。统计与决策，2020，12
15. Sun, N., Song, H., Kong, H., & Bu, N. (2019). Development and validation of a hospitality idiosyncratic deals scale. International Journal of Hospitality Management, 102416. 通讯作者
14. 孔海燕，孔丽媛，布乃鹏，袁悦。智能型职业能力测量维度开发与验证。劳动经济评论，2019, 115-128.
13. Kong, H., Bu, N., Yuan, Y., Wang, K., & Ro, Y. (2019). Sustainability of Hotel, How Does Perceived Corporate Social Responsibility Influence Employees’ Behaviors?. Sustainability, 11(24), 7009. 通讯作者
12. 孔丽媛，孔海燕，布乃鹏。职业生涯管理与职业满意度:职业期望的中介作用研究。现代管理, 2019, 9(4), 488-496.
11. Kong, H., Okumus, F., & Bu, N. (2019). Linking organizational career management with Generation Y employees’ organizational identity: The mediating effect of meeting career expectations. Journal of Hospitality Marketing & Management, 1-18.
10. 孔丽媛, 布乃鹏. 饭店职业生涯管理对员工情绪劳动的影响研究 [J]. 旅游论坛，2019, 06.
9. Naipeng Bu, Haiyan Kong, Steve Pan & Yue Yuan. (2019). The Application and Development of e-Learning in Hotel Training Hong Kong (EI检索).
8. Orianne. D., & Bu. N. (2018). Annual Report UNWTO/CHIMELONG Initiative Projects. Published by the World Tourism Organization (联合国世界旅游组织项目).
7. Carter. R., & Bu. N. (2017). UNWTO General Assembly Smart Tourism Session Report (联合国世界旅游组织项目).
6. Naipeng (Tom) Bu, Di (Steve) Xu, Fei (Emily) Zhong & Honggen Xiao. (2018). The 12th UNWTO/PATA forum on tourism trends and outlook, Anatolia: An International Journal of Tourism and Hospitality Research, DOI: 10.1080/**.2018.**
5. 布乃鹏，肖洪根, 孔海燕. 旅游目的地形象和竞争力分析 - 以云南丽江泸沽湖为例 [J]. 旅游论坛，2018, 11 (03)：102-112.
4. Bu, N. (2018). The 22nd Session of the UNWTO General Assembly – Special Session on Smart Tourism: Chengdu, China, 14-15 September 2017. Anatolia: An International Journal of Tourism and Hospitality Research, 1-3.
3. Xu, S., L, M., Bu, N., & Pan, S. (2017). Regulatory frameworks for ecotourism: An application of Total Relationship Flow Management Theorems. Tourism Management, 61, 321-330.
2. Bu, N. (2017). Toilet Revolution as an Initiative for China’s Tourism and Social Development. Journal of China Tourism Research, 13(3), 316-319.
1. Bu, N., & Xiao, H. (2017). The 10th UNWTO/PATA forum on tourism trends and outlook: 20–22 October 2016, Guilin, China. Anatolia: An International Journal of Tourism and Hospitality Research, 28(3), 459-461.

Conference & Forum
22. Jennifer Loverio, Li-Hsin Chen and Tom Bu. Understanding the meaning of face: Evidence from Chinese tourists. APacCHRIE2020 (2020 APacCHRIE Conference)
21. Bu, N., Liu, Y. & Kong, H. The Factors of Affecting Residents in Coastal Developed Areas to Travel: Taking Haiyan County as an Example. International Science and Culture Center for Academic Contacts (ISCCAC), 14-16 May 2019, Moscow, Russia.
20. Bu, N., Kong, H. & Yuan Y. County tourism development in China: A case study. Hospitality Finance & Economics Conference, 27-28 JUNE 2019, Switzerland.
19. Bu, N., Kong, H., Steve Pan. & Yuan, Y. E-Learning Application and Current Situation in Hong Kong Hotel. San Yan，Hainan, China.
18. Liu, Y., Kong, H. & Bu, N. The exploitation and marketing of cultural and creative products by museums: taking the British Museum for instance. The 2nd Global Congress of Special Interest Tourism & Hospitality (GLOSITH) Conference, Taiwan, China.
17. Bu, N., Kong, H. & Steve Pan. The Application and Development of e-Learning in Hotel Training Hong Kong. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
16. Steve Pan & Bu, N. Visualizing Hotel Operating Metrics – An Application of ggplot2 and R. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
15. Wang, X., Bu, N. & Kong, H. Big Data Promotes Tourism Destination Image and Competitiveness: taking Weihai as an example. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
14. Yin, Z., Wei, W., and Bu, N. (2019, concurrent session oral presentation). Big Data Promotes the Construction and Sustainable Development of Smart Tourism Destinations: From the perspective of Value Co-creation and Knowledge Transfer. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
13. Kong, H., Bu, N., and Yuan, Y. (2019, concurrent session oral presentation). The influence of Chinese culture value on employees' Big-Five personality and competencies. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
12. Ng, J. B., Bu, N., and Xiao, H. (2018, concurrent session oral presentation). Differences of Asian Paradigm between Small-to-medium sized Hotel and International Hotel Chain in Thailand. 2018 Asia Pacific (APac) Chapter Conference, 1st December – 3rd December, Ho Chi Minh.
11. Attend the 12th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK, Guilin, China. 25 October – 27 October 2018.
10. Attend the 7th UNWTO Global Summit on Urban Tourism, Seoul, Korea. 16 Sep – 19 Sep, 2018.
9. Bu, N., Ng, J., & Kong, H. (2018, concurrent session oral presentation). How Asian Culture Exists in Asian Branded Resort Hotel: Investigating the Effects of Tangible Factors on Customer Experience. 2018 Asia Pacific (APac) Chapter Conference, 1st December – 3rd December, Ho Chi Minh.
8. Bu, N., Ng, J., & Tao, Li. (2017, concurrent session oral presentation). The Influence of Asian Culture in the Asian Hospitality Management. 2017 Asia Pacific (APac) Chapter Conference, 6th -8th December, Hong Kong.
7. Ng, J. B., Bu, N., and Schuckert, M. (2017). Innovation in a Small Social Enterprise Restaurant. The 3rd Global Tourism and Hospitality Conference, June 5-7, Hong Kong, China.
6. Bu, N., Ng, J., & Xiao, H. (2016, concurrent session oral presentation). Travel agents and senior travelers’ markets in Hong Kong. China Tourism Forum (8-10 October, Nanjing).
5. As a coordinator, attended for “The 10th UNWTO/PATA Forum on Tourism Trends and Outlook”, Guilin, China. 20-22 October 2016.
4. Attend the “Human Resources Forum, Hospitality - People with Purpose 2016”, Hotel ICON, The Hong Kong Polytechnic University. 25 Apr 2016.
3. The research project was “The Application and Development of e-Learning in Hotel Training Hong Kong”. 25th November 2015.
2. As a coordinator, attended for “The 9th UNWTO/PATA Forum on Tourism Trends and Outlook”, Guilin, China. 19-21 October 2015.
1. Luo, W. B., Zhang, T and Bu, N. P. (2015). How Does Tourism Make Rural Land Use More Sustainable: A Model from Guangshan Village, Changsha City, China? Conference Proceedings of International Conference on: Sustainable Tourism and Resilient Communities. Hong Kong, May 6-8.

课题项目与获奖
课题项目
18. 主持2020年度山东省社会科学规划研究项目，山东文旅产业人才对人工智能认知及应用研究
17. 主持2020年度威海市统计局“威海市文化产业综合发展竞争力研究”课题
16. 主持2020年度威海市社会科学重点研究课题“乡村振兴研究--激发内生动力与加大旅游开发的视角”
15. 主持2020年度威海市委组织部课题“弘扬红色文化 致力民族复兴”
14. 参与2020年度山东省社科规划研究项目“儒家文化与现代人才管理理论融合研究”主要参与者
13. 国家留学基金委公派访学研究项目
12. 参与山东省人文社会科学课题“精准扶贫视域下村镇旅游非正规就业研究”基金项目（19-ZC-GL-04）主要参与者
11.参与2018年创业类慕课建设课题，题目：《小城镇民宿创业》慕课建设研究；项目编号：CY18111
10. 参与济南市国际旅游目的地营销和规划项目(2020 UNWTO联合国世界旅游组织项目)
9. 负责2019年服务威海软科学项目《威海市校地合作共建与协同发展年度报告》。
8. 负责云南省旅游市场战略分析与研究英文报告 (联合国世界旅游组织与云南省政府项目)
7. 负责浙江省湖州市南浔区的整体旅游规划 (联合国世界旅游组织项目)
6. 温泉旅游规划项目
5. 山东大学（威海）2019年度教育教学改革研究项目
4. 参与广州市哲学社会科学规划课题—广东旅游名镇自我就业效应实证研究：城乡协调发展的视角（2018GZYB114）。
3. 参与中国教育部人文社会科学研究规划基金项 (14YJA630027), 生态安全视角下:湿地景区开发涉入、游憩冲击、社区冲突及其调控机制研究。
2. 参与海南省自然科学基金项目, 基于层次分析法的海南医疗旅游目的地建设的策略研究。
1. 云南丽江泸沽湖景区的旅游规划和开发, 对旅游可行性产品进行调研、分析、旅游产品策划。




获得奖励：
13. “青年中国行”第七届大学生暑期社会调研实践活动全国百强团队 优秀指导教师
12. 2019-2020年山东大学（威海）优秀员工
11. 2019-2020学年山东大学（威海）优秀本科生导师
10. 2018-2019学年山东大学（威海）优秀本科生导师
9.《中国非正规就业性别差异研究》评为第二十二次威海市社会科学优秀成果三等奖
8. 研发的《酒店在线预订咨询系统V1.0》软件荣获中华人民共和国国家版权局 “计算机软件著作权登记证书”。
7. 荣获英国剑桥大学“创新创业”证书
6. 国家全域旅游示范区专家评审和验收工作
5. 山东大学第十四次党代会精神征文活动中被评选为优秀征文
4. 获得了ISW (Instructional Skills Workshop) 国际认证证书
3. Award“the Padma and Hari Harilela Scholarship”in The Hong Kong Polytechnic University
2. Award“Doctor Service Scholarship”in The Hong Kong Polytechnic University
1. Award“Albert Nelson Marquis Lifetime Achievement”