李乃和副教授


Name: Naihe Li
Associate professor of Marketing
Born and Raised in Shanghai China, had been countryside in Cultural Revolution. Obtained the Bachelor degree of Economics at SUEF in 1984, and Obtained MSc. Degree of Management Engineering at SJTU in 1990. Now as PhD., Candidate in Marketing at SJTU. Obtained Associate Professor of Marketing in 1996 SJTU, as a senior visiting scholar of Wharton School University of Pennsylvania in 1998-1999, then focus quantative analysis in marketing research. Attend the advanced study in Marshall school of University of South California in 2004. Enjoying swimming and traveling.
Research Areas:
Marketing Model;
Consumer Behavior (Focus on Preferences, Attitudes and Brand etc.);
Internet Marketing Research by experimental economics & behavioral economics.
Publications:
Almost two dozen research papers issued in domestic journals and 3 translation books includes “Marketing Channel Management” with Junfang Xi, Qing Wu and etc., “Brand Strategic Management” (1st edition with Ling Li, Wei Shen, Qing Wu & Qing Cao & 2ed edition with Weihe Gao, Qi Zhou, Henry Yang), 3 books with chapters. “An Introduction to Marketing Engineering” with Prof. Fang-hua Wang; “Business Administration” with Prof. Guoliang Xuan; “European Common Market” with Zhen Fan.

Teaching Areas:
Marketing Engineering;
Marketing Strategy with Markstratonline;
Marketing Research―Methodological Foundations.
Recent Consulting:
Marketing Channels’ Improvement for Bao-Steel (2002―2004); Customer trust measurement and management strategy for National State Power Shanghai Bureau (2003―2004); Marketing Strategy to Security System for Diebold Security Equipment Co.,Ltd Shanghai (2004―2005).

　




联系方式
Address: 535 Fa Hua-Zhen Road, Aetna School of Management,
Shanghai Jiao Tong University, Shanghai 200052
Fax: 0086-21-62932982
Office Tel: 0086-21-52301251. (O)
E-mail:nhli@sjtu.edu.cn naihe04@hotmail.com