卢薪宇，中共党员，汉族
邮箱：luxx0280@umn.edu; luxinyucrystal@126.com
教育背景
传播学博士(方向：广告学)2014年8月-2019年6月
美国明尼苏达大学(双城校区)新闻与大众传播学院
新闻学硕士2012年8月-2014年5月
美国印第安纳大学(布鲁明顿校区)新闻学院
·主要研究领域：广告心理学／广告效果、大数据与计算广告学(big data and computational advertising research)、消费者与品牌社交媒体互动(consumer-brand engagement in social media)、社会化媒体与传播效果(social media and communication effects/effectiveness)。

论文发表
·Lu, Xinyu(2018), “Cultural Differences in Consumer Engagement in Brand-Related SNS Groups: A Cross-Cultural Study of China and the United States,” Journal of Global Marketing, 31 (5), 295-307.
·Metzgar, Emily and Xinyu Lu(2015), “Tweeting the Pivot? The United States & PD 2.0 in Northeast Asia,” Place Branding & Public Diplomacy, 11 (3), 204-215.
·Huh, Jisu, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (revise & resubmit), “You Reap Where You Sow: A Trust-Based Approach to Initial Seeding for Viral Advertising,” International Journal of Advertising.
·Pfeuffer, Alexander, Xinyu Lu, Yiran Zhang, and Jisu Huh (under review), “Effect of Sponsorship Disclosure in YouTube Product Reviews,” Journal of Current Issues and Research in Advertising.
·Lu, Xinyu(under review), “The Changing Landscape of Mobile Advertising: Current Practices, Key Insights and Future Research Directions,” International Journal of Communication.
·Lu, Xinyu(under review), “Exploring Antecedents of Chinese NGOs’ Dialogic Communication on Social Media: A Sina Weibo Study,” Public Relations Review.
·Lu, Xinyuand Hao Xu (in preparation for submission), “Enhancing OPR Management through SNSs: The Role of Organizations’ SNS Message Strategies and Message Interactivity”.
·Lu, Xinyu(in preparation for submission), “Consumer Responses to Facebook Banner Ads: Exploring the Effects of Personalization on Advertising Effectiveness”.
·Lu, Xinyu,Claire Whang, and Jisu Huh (in preparation for submission), “Does When and Where Matter?: The Influence of Ad Timing and Placement Context on the Effects of Online Behavioral Advertising”.
·Lu, Xinyu (in preparation for submission), “Enhancing CSR Advertising Effectiveness: The Role of Fit between Regulatory Focus Frame and Construal Levels in the Persuasiveness of CSR Advertising”.
·Xinyu Lu, Jisu Huh, Debarati Das, Bhavtosh Rath, Jaideep Srivastava (2019), “Effects of Consumers’ Affective States on Attention to and Evaluation of Ads: A Computational Research Approach Analyzing Social Media Data,” to be presented to the 2019 International Conference on Research in Advertising (ICORIA), June 2016, Krems, Austria.
·Lu, Xinyu, Claire Whang, and Jisu Huh (2018), “Does When and Where Matter?: The Influence of Ad Timing and Placement Context on the Effects of Online Behavioral Advertising,” presented at the 2018 Association for Education in Journalism and Mass Communication (AEJMC)Annual Conference, Advertising Division, August 2018, Washington, D.C.
·Lu, Xinyu(2018), “The Changing Landscape of Mobile Advertising: Current Practices, Key Insights and Future Research Directions,”presented at the 2018 Association for Education in Journalism and Mass Communication (AEJMC)Annual Conference, Advertising Division, August 2018, Washington, D.C. (最优秀学生论文奖二等奖)
·Huh, Jisu, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2018), “You Reap Where You Sow and Trust is the Key to Successful Seeding: Computational Research Applying the Trust Scores in Social Media (TSM) Algorithm,” presented at the 2018 American Academy of Advertising (AAA) Conference, March 2018, New York, NY.
·Lu, Xinyu (2017), “Enhancing CSR Advertising Effectiveness: The Role of Fit between Regulatory Focus Frame and Construal Levels in the Persuasiveness of CSR Advertising,” presented at the 2017 American Academy of Advertising (AAA) Conference, March 2017, Boston, MA.
·Pfeuffer, Alexander, Xinyu Lu, Yiran Zhang, and Jisu Huh (2016), “Effect of Sponsorship Disclosure in YouTube Product Reviews and the Moderating Role of Viewers’ Expectancy,” presented at the 2016 International Conference on Research in Advertising (ICORIA), July 2016, Ljubljana, Slovenia. (最优秀学生论文奖候补)
·Lu, Xinyu(2016), “UGC in Brand-Related SNS Groups: Evidence from a Cross-Cultural Study of a Facebook Group and a Renren Group,” presented at the 2016 International Communication Association (ICA) Annual Conference,Intercultural Communication Division, June 2016, Fukuoka, Japan.
·Pfeuffer, Alexander, Xinyu Lu, and Yiran Zhang (2016), “Viewer Responses to Sponsorship Disclosure in YouTube Product Reviews: The Moderating Role of Viewers’ Expectancy of Sponsored Content,” presented at the 2016 International Communication Association (ICA) Annual Conference, Information Systems Division, June 2016, Fukuoka, Japan.
·Lu, Xinyu(2016), “Consumer Responses to Facebook Banner Ads: Exploring the Effects of Personalization on Advertising Effectiveness,” presented at the 2016 American Academy of Advertising (AAA) Conference, March 2016, Seattle, WA.
·Lu, Xinyuand Hao Xu (2015), “Enhancing OPR Management through SNSs: The Role of Organizations’ SNS Message Strategies and Message Interactivity,”presented at the 2015 Association for Education in Journalism and Mass Communication (AEJMC)Annual Conference, Public Relations Division, August 2015, San Francisco, CA. (最优秀学生论文奖)
·Lu, Xinyuand Sung-Un Yang (2015), “Examining the Utilization of Social Media by Non-Governmental Organizations for Dialogic Communication: A Study of Chinese NGOs’ Weibo Use,” presented at the 2015 International Communication Association (ICA) Annual Conference, Public Relations Division, May 2015, San Juan, Puerto Rico.
·Metzgar, Emily and Xinyu Lu(2014), “Finessing the Pivot: U.S. Public Diplomacy in Northeast Asia,” presented at the 2014 International Studies Association (ISA) Annual Convention, March 2014, Toronto, Canada.