主讲人：香港城市大学商学院管理科学系 陈友华教授
主 题: Optimal Pricing and Inventory Control Policy with Quantity-Based Price Differentiation
主持人：工商管理学院物流管理系 梁志杰 副教授
地 点：颐德楼H110教室
时 间：2014年10月27日上午10:00
主 办：工商管理学院 科研处
讲座内容：
A firm that faces price dependent demand aims to maximize its profit. In addition to the regular unit selling price, the firm can utilize quantity discounts to increase sales, such as buy-2 & get 1 free. We refer to this dual-pricing strategy as quantity-based price differentiation. The research question is why firms engage into such dual-pricing strategy and do not simply just dynamically adjust the unit selling price? We try to address this issue by considering the following model. At the beginning of each period, the firm needs to make three decisions: replenishing the inventory, setting the unit selling price if the unit sales mode is deployed, and setting the quantity-discount price if the quantity-sales mode is deployed (or the combination of the two modes of sales). We identify conditions under which the optimal inventory control policy and selling/pricing strategy is well-structured. Our numerical study shows that substantial profit improvement can be gained as the result of shifting from uniform pricing to quantity-based pricing. (Joint paper with LU Ye, SONG Miao, and YAN Xiaoming)
陈友华教授简介：
陈友华 (Frank Y. Chen), 香港城市大学商学院管理科学系教授，系主任。近5年在Management Science和Operations Research 发表9篇论文。SCI引用率超过1030次 (as of 30-Jan. 2014, excl. of self-citations) , GoogleScholar超过3,200次, 研究成果在国际上有重要影响。特别是2000年发表在Management Science上的第一作者论文Quantifying the Bullwhip Effect in a Simple Supply Chain: The Impact of Forecasting, Lead Times, and Information在Google Scholar上显示被引用1335次（观察日期：2013-03-06），是物流与供应链管理领域全世界引用率最高的几篇学术期刊论文之一。曾担任香港中文大学和清华大学高级行政人员供应链和物流管理硕士课程的主任。该课程九年来前后培养了300多名高级物流管理人员。 目前研究兴趣包括供应链和物流管理， 收益管理及医院运作管理。
