Speaker: V. Brian Viard，长江商学院（Cheung Kong Graduate School of Business）
Host: Shihe Fu, Associate Professor, RIEM
Time: 2:30pm-4:00pm, April 18, Friday
Venue: H513 Yide Hall, Liulin Campus
Abstract: Households use the Internet for continued learning and career advancement and to obtain commercial, political, and government information. Increasingly, this information includes detailed graphics, audio, and video content and therefore requires transporting large files via the Internet. This has raised concerns in the U.S. about the comparatively slow adoption of broadband Internet services capable of delivering such files quickly. In this paper we focus on competition in the provision of broadband services as one possible explanation for its low adoption. During the time of our study, two primary technologies existed for broadband delivery: DSL service delivered over the telephone network and cable modem service using the cable television network. Therefore, broadband-equipped households had either one or two providers available. We employ detailed, household-level data from New York and New Jersey States to examine the effect of competition on broadband adoption by relating the number of available broadband providers to households’ adoption propensities.
About the speaker: V. Brian Viard 是长江商学院副教授，2000年博士毕业于芝加哥大学商学院。2000－2007在斯坦福大学商学院任教，之后在长江商学院任教。研究领域为产业组织、应用微观经济学、企业竞争战略、电信业、定价等。他在论文见于The RAND Journal of Economics、American Economic Journal: Microeconomics、Management Science等顶尖英文经济、管理期刊上。他的个人网址是http://english.ckgsb.edu.cn/faculty_content/brian-viard。
