主讲人：Ben S.Liu Marketing Professor School of Business & Engineering
Quinnipiac University, USA
主持人：工商管理学院 黄旭教授
时 间：2013年9月27日下午3:30分
地 点：柳林校区颐德楼H101
主办单位：工商管理学院、 科研处
主讲人简介：
Ben Shaw-Ching Liu is a Professor of Marketing at the Lender School of Business, Quinnipiac University, Hamden, CT 06518, USA. He holds Ph.D. from State University of New York at Buffalo. He was an Assistant Professor at University of Illinois, Urbana-Champaign 1991–1999, a Visiting Professor to Washington University in St. Louis 1999-2000, and an Associate Professor of Marketing at Butler University 2000–2007. He is a Visiting Professor of Marketing to various MBA, EMBA programs in China, Denmark, Hong Kong, Singapore and Taiwan. His major research interest is in the areas of service marketing, cross-cultural, negotiation, channel and new product development. He has been on the Editorial Boards of the Journal of Service Research (since 2003), Service Industries Business Review (since 2004), & Scientific Journal International (since 2008).
备注：主讲教授为华裔，本次讲座语言为中文，欢迎本科生、硕士研究生、MBA同学参加。
