主讲人： Suffolk University 鲍勇川副教授
主题：R&D-Marketing Relational Forms, Knowledge Integration, and New Product Performance
主持人：工商管理学院 马静副教授
时 间：2013年6月19日15:00-17:00
地点：柳林校区颐德楼110
主办：工商管理学院 科研处
主讲人介绍：
YongchuanBao graduated from University of Southern California with a PhD in Business Administration (majoring in Marketing). He is currently serving as an Associate Professor of Marketing at Suffolk University. His main research area is product innovations. His publications have appeared in multiple high-quality business journals, such as Marketing Letters, Industrial Marketing Management, Journal of Business Research, Journal of Business and Industrial Marketing, among others. His research has received numerous grants and Best Paper Awards at Academy of Management Annual Meetings and Society for Marketing Advances Conferences.
