标 题：Program Quality Competition in Broadcasting Markets
报告人：LI Changyin, School of Economics, Shandong University
主持人： Zhang Lan , Associate Professor, RIEM
时 间：2013年5月3日(星期五)上午9:30-11:00
地 点：经管楼305会议室，光华校区
主办单位：经济与管理研究院 科研处
Abstract: Based on a duopoly model of broadcast competition, we endogenize quality choice and derive equilibrium outcome for two alternative financing schemes: pay-TV and free-to-air. We find that, from a welfare perspective, pay-TV regime always generates inadequate quality and advertising, whereas free-to-air produces an ambiguous result. In the case of asymmetric competition, pay-TV broadcaster always shows too few adverts, but a free-to-air media may act in the opposite manner; quality comparison is ambiguous.
