白璇
系别：市场营销系
职称：副教授
电子邮箱：baixuan@swufe.edu.cn
教育背景
2011.9-2014.10 香港城市大学 博士
2006.9-2009.3 西南财经大学 硕士
2002.9-2006.7 西南财经大学 学士
科学研究
研究领域：营销渠道战略、可持续性创新
研究成果
期刊论文
Bai Xuan,Sheng Shibin, Li Julie Juan (2016). “Contract governance and buyer-supplier conflict: The moderating role of institutions”Journal of Operations Management. 41：12-24.doi:10.1016/j.jom.2015.10.003.
Bai Xuan, Chang Jeanine (2015). “Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment”Asia Pacific Journal of Management. 32(2) : 505-530.
Chang Jeanine,Bai Xuan,Li Julie Juan(2015). “The influence of leadership on product and process innovation in China: The contingent role of knowledge acquisition capability”Industrial Marketing Management. 50: 18-29.
Chang Jeanine,Bai Xuan,Li Julie Juan (2015). "The influence of institutional forces on international jointventures' foreign parents' opportunism and relationship extendedness."Journal of International Marketing23(2): 73-93.
Li, Yongqiang, Wang Xuehua, Huang Lily, andBaiXuan(2013), "How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective"Journal of Business Research, 66 (12), 2418-2424.
企业家社会资本的两面性：一项整合研究，科研管理，2012
企业家社会资本的负面效应研究:基于关系嵌入的视角，中国软科学，2012
信用卡开卡意愿与使用频率影响因素研究，中国工业经济，2008
创业意愿影响因素研究综述，经济学动态，2008
会议、研讨会论文
[1] Ex post governance and relationship repair: Matching governance to dependence structure. International Conference of Asian Marketing Associations, March 13-16, Seoul, Korea, 2014
[2] The influence of institutional environment on IJV’s foreign parent’s opportunism and IJV’s relationship extendedness. American Marketing Association Conference, Aug 1-3, San Francisco, USA, 2014
[3] How do corporate social responsibility activities contribute to firm performance: the role of market competence. American Marketing Association Conference, February 15-17, Las vegas, USA, 2013