Muller Yat Ming CHEUNG
張一鳴
PhD in Information Systems
The Hong Kong University of Science and Technology, 2012

Lecturer I
Department of Information Systems, Business Statistics and Operations Management



(852) 2358 8142
mcheung@ust.hk
Room LSK5045

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Google Scholar
BvmLH_kAAAAJ

ORCID
0000-0003-0207-8867

Scopus ID
55781365300




Research Interest Publications Teaching Assignment Space used




Research Interest

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Human-computer interaction
Crowdsourcing
Enterprise resource planning



Publications

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All Years 12 2022 0 2021 1 2020 0 2019 2 2018 0 2017 2 2016 7

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2021 1

The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking
Journal of the Association for Information Systems, v. 22, (1), January 2021, article number 2, p. 204-245
Hong, Weiyin; Cheung, Muller Y.M.; Thong, James Y.L. Article

2019 2

Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests
Academy of Management 2019 Annual Meeting, Boston, MA, USA, 9-13 August 2019
Koh, Tat Koon; Cheung, Yat Ming Conference paper
Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests
23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019, Xi'an, China, 8 - 12 July 2019
Koh, Tat Koon; Cheung, Yat Ming Conference paper

2017 2

Effects of Animation on Attentional Resources of Online Consumers
Journal of the Association for Information Systems, v. 18, (8), August 2017, p. 605-632
Cheung, Yat Ming; Hong, Weiyin; Thong, James Y.L. Article
Characteristics of Advertisements and Interactivity of Videos in Online Video Websites
Pre-ICIS HCI/MIS 2017 Workshop, Seoul, Korea, 10 December 2017
Cheung, Yat Ming; Ho, Shuk Ying Conference paper

2015 1

Matching Online Videos and Advertised Products in the Online Video Websites
IFIP 8.2 Organizations and Society in Information Systems (OASIS) 2015 Workshop, Fort Worth, TX, 12 December 2015
Cheung, Yat Ming; Jia, Jia; Wang, Chong Conference paper

2014 1

Localization of International Websites and Recall of Online Advertisements
13th Workshop on e-Business (WeB2014), Auckland, New Zealand, 13 December 2014
Cheung, Muller Y.M.; Thong, James Y.L. Conference paper

2013 1

Localization of E-Commerce Websites and Trust Building
Organizations and Society in Information Systems (OASIS) 2013 Workshop, Milan, Italy, 14 December 2013
Cheung, Muller Yat Ming; Thong, James Y.L. Conference paper

2012 1

Is Localization Advisable for E-commerce Websites?
Lecture Notes in Business Information Processing, v. 108 LNBIP, 2012, p. 255-260
Cheung, Muller Y.M.; Thong, James Y.L. Conference paper

2007 1

The Impact of Animation Characteristics and Task Conditions on Online User Behavior
Proceedings of the First China Summer Workshop on Information Management / Edited by Lihua Huang, Han Zhang, J. Leon Zhao. , 2007, p. 7-11
Hong, Wei Yin; Thong, James Y.L.; Cheung, Muller Yat Ming Conference paper

2005 2

A Server-mediated Peer-to-peer System
ACM SIGecom Exchanges, v. 5, (3), April 2005
Kwok, Sai Ho; Chan, Frank Kwok Yue; Cheung, Yat Ming Article
Peer-to-Peer Technology for File Sharing
Encyclopedia of Virtual Communities and Technologies / Editor(s): Subhasish Dasgupta. Information Science Reference, 2005, p. 372-377, Ch. 71
Kwok, James Sai Ho; Cheung, Muller Y.M.; Chan, Frank Kwok Yue Book chapter


Expand All Collapse All


Article 1

The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking
Journal of the Association for Information Systems, v. 22, (1), January 2021, article number 2, p. 204-245
Hong, Weiyin; Cheung, Muller Y.M.; Thong, James Y.L.


Expand All Collapse All


Conference paper 2

Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests
Academy of Management 2019 Annual Meeting, Boston, MA, USA, 9-13 August 2019
Koh, Tat Koon; Cheung, Yat Ming
Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests
23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019, Xi'an, China, 8 - 12 July 2019
Koh, Tat Koon; Cheung, Yat Ming


Expand All Collapse All


Article 1

Effects of Animation on Attentional Resources of Online Consumers
Journal of the Association for Information Systems, v. 18, (8), August 2017, p. 605-632
Cheung, Yat Ming; Hong, Weiyin; Thong, James Y.L.

Conference paper 1

Characteristics of Advertisements and Interactivity of Videos in Online Video Websites
Pre-ICIS HCI/MIS 2017 Workshop, Seoul, Korea, 10 December 2017
Cheung, Yat Ming; Ho, Shuk Ying


Expand All Collapse All


Conference paper 1

Matching Online Videos and Advertised Products in the Online Video Websites
IFIP 8.2 Organizations and Society in Information Systems (OASIS) 2015 Workshop, Fort Worth, TX, 12 December 2015
Cheung, Yat Ming; Jia, Jia; Wang, Chong


Expand All Collapse All


Conference paper 1

Localization of International Websites and Recall of Online Advertisements
13th Workshop on e-Business (WeB2014), Auckland, New Zealand, 13 December 2014
Cheung, Muller Y.M.; Thong, James Y.L.


Expand All Collapse All


Conference paper 1

Localization of E-Commerce Websites and Trust Building
Organizations and Society in Information Systems (OASIS) 2013 Workshop, Milan, Italy, 14 December 2013
Cheung, Muller Yat Ming; Thong, James Y.L.


Expand All Collapse All


Conference paper 1

Is Localization Advisable for E-commerce Websites?
Lecture Notes in Business Information Processing, v. 108 LNBIP, 2012, p. 255-260
Cheung, Muller Y.M.; Thong, James Y.L.


Expand All Collapse All


Conference paper 1

The Impact of Animation Characteristics and Task Conditions on Online User Behavior
Proceedings of the First China Summer Workshop on Information Management / Edited by Lihua Huang, Han Zhang, J. Leon Zhao. , 2007, p. 7-11
Hong, Wei Yin; Thong, James Y.L.; Cheung, Muller Yat Ming


Expand All Collapse All


Article 1

A Server-mediated Peer-to-peer System
ACM SIGecom Exchanges, v. 5, (3), April 2005
Kwok, Sai Ho; Chan, Frank Kwok Yue; Cheung, Yat Ming

Book chapter 1

Peer-to-Peer Technology for File Sharing
Encyclopedia of Virtual Communities and Technologies / Editor(s): Subhasish Dasgupta. Information Science Reference, 2005, p. 372-377, Ch. 71
Kwok, James Sai Ho; Cheung, Muller Y.M.; Chan, Frank Kwok Yue


Expand All Collapse All


2015 1

Matching Online Videos and Advertised Products in the Online Video Websites
IFIP 8.2 Organizations and Society in Information Systems (OASIS) 2015 Workshop, Fort Worth, TX, 12 December 2015
Cheung, Yat Ming; Jia, Jia; Wang, Chong Conference paper

2014 1

Localization of International Websites and Recall of Online Advertisements
13th Workshop on e-Business (WeB2014), Auckland, New Zealand, 13 December 2014
Cheung, Muller Y.M.; Thong, James Y.L. Conference paper

2013 1

Localization of E-Commerce Websites and Trust Building
Organizations and Society in Information Systems (OASIS) 2013 Workshop, Milan, Italy, 14 December 2013
Cheung, Muller Yat Ming; Thong, James Y.L. Conference paper

2012 1

Is Localization Advisable for E-commerce Websites?
Lecture Notes in Business Information Processing, v. 108 LNBIP, 2012, p. 255-260
Cheung, Muller Y.M.; Thong, James Y.L. Conference paper

2007 1

The Impact of Animation Characteristics and Task Conditions on Online User Behavior
Proceedings of the First China Summer Workshop on Information Management / Edited by Lihua Huang, Han Zhang, J. Leon Zhao. , 2007, p. 7-11
Hong, Wei Yin; Thong, James Y.L.; Cheung, Muller Yat Ming Conference paper

2005 2

A Server-mediated Peer-to-peer System
ACM SIGecom Exchanges, v. 5, (3), April 2005
Kwok, Sai Ho; Chan, Frank Kwok Yue; Cheung, Yat Ming Article
Peer-to-Peer Technology for File Sharing
Encyclopedia of Virtual Communities and Technologies / Editor(s): Subhasish Dasgupta. Information Science Reference, 2005, p. 372-377, Ch. 71
Kwok, James Sai Ho; Cheung, Muller Y.M.; Chan, Frank Kwok Yue Book chapter


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No Publications


No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 3 2020-21 Summer 0 2020-21 Spring 2 2020-21 Winter 0 2020-21 Fall 3

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ISOM3000G Mobile Applications Development for Business
ISOM3260 Database Design and Administration
ISOM3320 Internet Applications Development


ISOM3230 Business Applications Programming
ISOM3320 Internet Applications Development


ISOM2010 Introduction to Information Systems
ISOM3260 Database Design and Administration
ISOM3320 Internet Applications Development


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments









ProjectsFrom January 2020 to December 2022

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