Eunsoo Baek Assistant Professor, Institute of Textiles and Clothing
?https://orcid.org/0000-0001-5906-7937

Phone27666429
Emaileunsoo.baekpolyu.eduhk


105 Citations Source: Scopus
6 h-Index Calculated based on no. of publications stored in Pure and citations from Scopus
20132021
Research activity per year



Overview
Network
Research output (23)
Prizes (3)
Activities (3)



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Personal profile
Research interestsDr. Baek’s research focuses on understanding consumers in retail settings based on consumer behavior discipline. Her research has examined the effect of diverse retail factors on shoppers in on/offline environments. Her recent projects are aimed to investigate the interplay between consumers and technology-driven retail factors and provide insights into managing and enhancing the consumer experience in the digital retail era.
Research Grant
Undergraduate Research Innovation Scholarship (URIS).?“Tactics of online product displays.” HK$ 50,000, 2021. Supervisor?
National Research Foundation (NRF) Korea.?“K-Lifestyle Co-Creation of Young Vietnamese Consumers.” KRW 240,000K (= HK$ 1,550,000), 2020-2023, Co-I.?
TRSM?Advancement Grant, “The Enigma of Tech Engagement on Luxury Retailing.” CAD15,000 (=HK$ 85,900), 2020-2021, Co-I.?
RGC Grant, Early Career Scheme (ECS),?“Feeling Secure Inside these Walls: The Effect of Ceiling Height on Retail Consumers.” HK$ 642,460, 2020~2022,?PI.?
SSHRC, “Examining Environmental Elements on Variety Seeking Behavior in Retail Settings”, CAD7,000 (=HK$ 40,000), 2019-2020, Co-I.
UGC Grant,?Start-up Fund for New Recruits,”Virtual Reality as a Communication Tool.” HK$ 495,311, 2018-2021,?PI.
TeachingDr. Baek has taught courses such as fashion marketing and research methods in various universities in South Korea and Cornell University in the US. In PolyU, she has been teaching?Fashion Visual Merchandising?(ITC3047) and?Fashion Retail Promotion?(ITC4062).


Education/Academic qualificationMaster of Science in Business Administration, Seoul National University

Doctor of Philosophy in Textiles, Merchandising and Fashion Design, Seoul National University

Bachelor of Science, Yonsei University






Research output Research output per year 2013 2013 2018 2020 2021 105 Citations
6 h-Index
17 Journal article
6 Conference article published in proceeding or book

Research output per year

Research output per year



Diverse values of fashion rental service and contamination concern of consumersBaek, E. & Oh, G. E. G., Feb 2021, In: Journal of Business Research. 123, p. 165-175 11 p.Research output: Journal article publication ? Journal article ? Academic research ? peer-review


11 Citations(Scopus)








More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailingBaek, E., Huang, Z. & Lee, S. H. M., May 2021, In: Journal of Retailing and Consumer Services. 60, 102504, 102504.Research output: Journal article publication ? Journal article ? Academic research ? peer-review
Open Access








Better With Diverse Contexts? the Effects of Contextual Diversity of Background on Consumption ImageryBaek, E. & Huang, Z., Oct 2020, Advances in Consumer Research. Association for Consumer Research, Vol. 48. p. 1196-1196 Research output: Chapter in book / Conference proceeding ? Conference article published in proceeding or book ? Academic research ? peer-review








Glimpse Into the Future Experience: When Is Virtual Reality Sampling Beneficial?Baek, E., Oct 2020, Advances in Consumer Research. Association for Consumer Research, Vol. 48. p. 1032-1037 Research output: Chapter in book / Conference proceeding ? Conference article published in proceeding or book ? Academic research ? peer-review







Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownershipSong, H. K., Baek, E. & Choo, H. J., 22 Jul 2020, (Accepted/In press) In: Information Technology and People.Research output: Journal article publication ? Journal article ? Academic research ? peer-review


6 Citations(Scopus)









View all 23 research outputs



Prizes
2021 Fashion and Textiles Best Reviewer AwardBaek, Eunsoo (Recipient), 18 Oct 2021
Prize: Honorary award ? Honorary award (research)


Emerald Literati 2019 Highly Commended AwardBaek, Eunsoo (Recipient), Oct 2019
Prize: Honorary award ? Honorary award (research)



2019 Highly Commended AwardBaek, Eunsoo (Recipient), 2019
Prize: Honorary award ? Honorary award (research)







Activities Activities per year 2019 2019 2020 2020 2 Editorial work for journals
1 Office holder / member of board

Activities per year




Journal of the Korean Society of Clothing and Textiles (Journal)Eunsoo Baek (Editorial board member)
1 Jan 2020 → 31 Dec 2022
Activity: Publication peer-review and editorial work ? Editorial work for journals



Korea Distribution Association (KODIA) (External organisation)Eunsoo Baek (Executive member)
1 Jan 2020
Activity: Office holder / membership of professional bodies ? Office holder / member of board



International Journal of Costume and Fashion (Journal)Eunsoo Baek (Editorial board member)
1 May 2019 → 30 Apr 2022
Activity: Publication peer-review and editorial work ? Editorial work for journals