Dr. Jingcun CAO
Marketing

Assistant Professor
3917 1121
jcao@hku.hk
KK 718


Academic & Professional Qualification
Ph.D., Indiana University
M.A., Indiana University
B.S., Xiamen University
Visiting PhD, The University of Chicago, Booth School of Business
Visiting Student, National Tsing Hua University
Biography
Jingcun Cao joined the University of Hong Kong in 2020. He gained his bachelor degree in Computational Mathematics, master degrees in Economics and Business, and PhD degree in Marketing.
His research mainly focuses on substantively important and managerially relevant problems, and tries to solve the problems with the most adequate methods, including econometrics, field experiment, and machine learning and statistics.?His expertise lies in?mobile marketing, applied machine learning, entertainment industry, and policy intervention.
Dr. Cao has a series of research in mobile app ecosystem, including users’ mobile apps usage behavior, mobile app monetization strategies, in-app targeted promotion, mobile app stores’ regulation policy on fake apps and fake reviews. In the meantime, his research utilizes multidisciplinary methods, including deep learning, field experiment and lab experiment, to better understand consumers’ searching and shopping behavior.
Dr. Cao?also?works closely with hi-tech and internet?firms to gain deep understandings in the most innovated business models in the industry, and also helps firms to get empowered with cutting-edged marketing research, especially on Business Intelligence and Data Driven. ?
Teaching
Big Data Marketing (MKTG 3530)
Introduction?to Marketing (MKTG 2501)
Research Interest
Digital Marketing
Applied Machine Learning
Entertainment Industry?(Movie?Market & Game Market)
Mobile App Ecosystem
Policy Intervention ?
Mobile App Market
I recruit Research Assistant (RA). If you are interested in the RA position, please send your CV and transcript to jcao@hku.hk.?
Selected Publications
Working Paper:
“From Free to Paid: Monetization of a Non-Advertising-Based App” with Pradeep Chintagunta, and Shibo Li
“Driving towards Purchase: Investigating the Impact of Product Scarcity on Consumers’ Search Behavior” with Pradeep Chintagunta, and Shibo Li