Dr. Michael He JIA
Marketing

Assistant Professor
3917 8309
mhjia@hku.hk
KK 707


Academic & Professional Qualification
Ph.D., Marshall School of Business, University of Southern California
M.A., Nanjing University
B.A., Nanjing University
Biography
He (Michael) Jia joined the University of Hong Kong in 2016. His research focuses on marketing-related visual cues and promotion decisions. His research has been published in the?Journal of Marketing?and the?Journal of Consumer Psychology. He has won the 2015 ACR-Sheth Foundation Dissertation Award and 2016 AMS-Mary Kay Dissertation Proposal Competition.

Selected Publications
Jia, He (Michael), B. Kyu Kim, and Lin Ge (2020), “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” Journal of Marketing, 84 (5), 100–16.
Jia, He (Michael), Sha Yang, Xianghua Lu, and C. Whan Park (2018), “Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level,” Journal of Marketing, 82 (4), 70–85.
Eisingerich, Andreas B., Hae Eun Chun, Yeyi Liu, He (Michael) Jia, and Simon J. Bell (2015), “Why Recommend a Brand Face-to-Face but not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth,”?Journal of Consumer Psychology, 25 (1), 120–28. (Equal Authorship)
Grants and Awards
Principal Investigator, General Research Fund, The Research Grants Council of Hong Kong, 2020
Research Output Prize, The University of Hong Kong, 2018-2019
Outstanding Teacher Award (Undergraduate), HKU?Business School, 2018-2019
Principal Investigator, Early Career Scheme, The Research Grants Council of Hong Kong, 2017
Winner, AMS-Mary Kay Dissertation Proposal Competition, Academy of Marketing Science, 2016
Co-Winner, ACR-Sheth Foundation Dissertation Award, Association for Consumer Research, 2015
USC Graduate School Dissertation Completion Fellowship, University of Southern California, 2015
PDMA-UIC Innovation Doctoral Consortium Research Award of Excellence, Product Development and Management Association & University of Illinois at Chicago, 2014