Dr. Xi Li
Marketing

Associate Professor
3917 7271
xili@hku.hk
KK 836
https://ximarketing.github.io/


Academic & Professional Qualification
Ph.D., University of Toronto
M.Phil., HKUST
B.E., Tsinghua University
Biography
Xi Li is an Associate Professor of Marketing at the University of Hong Kong. He uses economics and machine learning methods to understand how information technologies such as artificial intelligence, recommender systems, data-driven algorithms, blockchain, and algorithmic pricing affect firms, consumers and the society, and how policymakers should regulate big data and protect consumer privacy.
Research Interest
Algorithms, big data and online marketplaces
Selected Publications
Audio Mining: The Role of Vocal Tone in Persuasion, (with Xin Wang, Shijie Lu, Mansur Khamitov, and Neil Bendle), Journal of Consumer Research, accepted.
Strategic Inventories under Supply Chain Competition, (with Yanzhi Li and Ying-Ju Chen), Manufacturing & Service Operations Management, accepted.
Contract Unobservability and Downstream Competition, (with Qian Liu), Manufacturing & Service Operations Management, accepted.
Expert Reviewers’ Restraint from Extremes and its Impact on Service Providers, (with Peter Nguyen, Xin Wang and June Cotte), Journal of Consumer Research, 47(5), 654-674, 2021.
Transparency of Behavior-Based Pricing, (with Krista J. Li and Xin Wang), Journal of Marketing Research, 58(1): 78–99, 2020.
Managing Consumer Deliberations in a Decentralized Distribution Channel, (with Yanzhi Li and Mengze Shi), Marketing Science, 38(1): 170–190, 2019.
Video Mining: Measuring Visual Information Using Automatic Methods, (with Xin Wang and Mengze Shi), International Journal of Research in Marketing, 36(2): 216–231, 2019.
Product and Pricing Decisions in Crowdfunding, (with Ming Hu and Mengze Shi), Marketing Science, 34(3): 331–345, 2015.
Awards and Honours
2021 MSI Young Scholar