Dr. Shengjun MAO
Innovation and Information Management

Assistant Professor
3917 1637
maosj@hku.hk
KK 813


Academic & Professional Qualification
Ph.D., University of California, Irvine
M.A., Peking University
B.S., Beijing University of Chemical Technology
Biography
Shengjun Mao joined the University of Hong Kong in 2020. Her research mainly focuses on practical problems in mobile app economy and digital platforms including ranking strategies, monetization strategies, content curation, recommenders and usage habits etc.
Her research is largely grounded on multi-methods including econometric analysis, field experiments, and theoretical modeling, along with machine learning, and natural language processing techniques.
Research Interest
Mobile App Economy
Recommender Systems
Digital Marketing
Gamification
Selected Publications
Working Paper :
“Preference, Profitability, and Ranking in Mobile App Monetization”, with Sanjeev Dewan and Yi-Jen (Ian) Ho