Mr. Sean RACH
Marketing

Adjunct Assistant Professor


Academic & Professional Qualification
BSc United States Naval Academy
MBA Thunderbird School of Global Management
DBA Warwick Business School
Biography
Sean Rach is a Doctor of Business Administration (DBA) candidate at the Warwick Business School. He currently advises a number of startup businesses in Hong Kong and Australia.
Previously, he was the founding Chief Marketing Officer of Crypto.com where he established the brand and led the acquisition of the FinTech startup’s first 3 million+ customers globally. He served as Chief Marketing Officer of Prudential Corporation Asia and championed integrated marketing solutions across Asia. With a passion for CSR/ESG, he created the Cha-Ching (a multi-media financial literacy program in partnership with Cartoon Network and Dr. Alice Wilder) and Safe Steps (Natural Disasters, Road Safety, First Aid in partnership with NatGeo, the Red Cross, and the FIA) platforms. He was also responsible for the development of the first mobile app for an Asian insurer and the initial digitization of the Prudential salesforce.
A digital marketing and customer management pioneer, he was Managing Director of OgilvyOne Hong Kong, with clients including American Express, Hong Kong Disneyland, Venetian Macao, BlackRock, Hong Kong Jockey Club, and SmarTone. In addition, he has held marketing positions with Hallmark Cards (launch of Hallmark.com) and Sprint.
Teaching
Customer Management
Marketing for Social Impact
Research Interest
Omni-Channel Marketing
Digital Media & Marketing
Global Brand Development
Selected Publications (Sponsored/Contributed)
“Digimentality: Fear and Favouring of Digital Currency” The Economist Intelligence Unit (2020) – a study of digital payments and the evolution of a cashless future.
“2nd Global Cryptoasset Benchmarking Study” The Cambridge Centre for Alternative Finance (CCAF) (2018).
“Balancing Tradition and Modernity: The Future of Retirement in East Asia” (2012) and “From Challenge to Opportunity: Wave 2 of the East Asia Retirement Survey” (2015) by the Center for Strategic and International Studies’ (CSIS) Global Aging Institute.
Service to the University/Community
Past Chairman, Board Member, Mobile Marketing Association, Asia Pacific
Past Chairman, Hong Kong Accredited Advertising Agencies, Interactive & Direct Committee